Head of Marketing & Content (temporary position)

Overview

Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, natural disasters and exclusion from healthcare. As a partner section, MSF Italy is engaged in saving lives and alleviating suffering through fundraising; communication and advocacy, recruitment and deployment of field workers; as well as supporting international operations through expertise and other kinds of direct support. 

 

The Marketing & Content Unit is responsible for developing strategies, content, campaigns, and fundraising events that contribute to achieving MSF Italy's annual fundraising objectives.The Head of the Marketing & Content Unit is responsible for defining and leading the Unit's strategy, ensuring alignment with MSF Italy's strategic plan and delivering fundraising objectives through an integrated, innovative, and results-oriented approach.

Responsibilities

- Defines the strategic direction of the Marketing & Content Unit by identifying priorities, assessing risks, establishing performance indicators, monitoring results, and driving continuous improvement;- Approves the strategic plans for major fundraising campaigns (e.g. 5x1000 tax donation campaign, SMS fundraising, legacy giving, and corporate campaigns), with particular focus on media strategy and the effectiveness of communication channels;- Oversees fundraising and communication activities in response to emergencies, ensuring compliance with the Emergency Fundraising Policy and maximizing both fundraising income and the visibility of MSF Italy;- Identifies and proposes new engagement campaigns to the Director of Fundraising & Data, targeting new audiences or leveraging new engagement approaches to expand fundraising opportunities;- Supports the other Units within the Fundraising & Data Department in defining their target audiences and the most effective marketing strategies to reach them, combining channels, tools, key messages, and timing to deliver distinctive, consistent, and impactful communications;- Promotes awareness and implementation of national and international guidelines across the Department, including Equity, Diversity & Inclusion (EDI), Tone of Voice, and other relevant organizational frameworks. Sostiene l’innovazione nei contenuti e strumenti di comunicazione della raccolta fondi;- Drives innovation in fundraising content, messaging, and communication tools by encouraging experimentation and continuous improvement;- Defines the strategic plan for major fundraising events (e.g. Street Fundraising Events), setting objectives, positioning, tools, and success metrics;- Participates in the Lead Group of the Events Strategic Platform, providing leadership in defining MSF Italy's strategy for the events fundraising channel;- Acts as Project Manager and MSF Italy focal point for the mentoring programme within the MSF International Capacity Building Fundraising initiative, fostering knowledge sharing and strengthening fundraising capabilities across the international fundraising community.

Qualifications

Role competencies:

- Bachelor's degree in Economics, Law, Social Sciences, Communications, or a related field;- Budget Management and Project Management;- Marketing and Analytics Tools;- English proficiency (C1 level).

 

Soft skills:- Behavioral Flexibility;- Emotional Resilience and Stress Management;- Results and Quality Orientation;- Planning and Organizing;- Initiative and Innovation;- Negotiation;- Teamwork.

 

Added value/Asset:- Master in Fundraising or equivalent.

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Positions details:Contract: Fixed term 7 months, full-time. Level Quadro of Italian CCNL of Commerce.Gross Annual Salary: min 49.761,46€ – max €60.114,46 (depending on experience of the selected candidate).Starting date: November 2026.Location: Hybrid, MSF Italy Rome or Milan office and from home