Google Ads Specialist

Hi there! We are South and our client is looking for a Google Ads Specialist!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.

• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited. 

• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If engaged, they may also be asked to update their LinkedIn profile. 🙂

 

About the Role

We are seeking an experienced Google Ads Specialist to manage, optimize, and scale paid search campaigns for U.S.-based clients. This role requires a data-driven professional who can develop high-performing PPC strategies, troubleshoot underperforming campaigns, optimize conversion rates, and deliver actionable insights that drive measurable business results.

Key Responsibilities

• Manage, optimize, and scale Google Ads (PPC) campaigns across multiple client accounts.
• Analyze campaign performance and implement optimization strategies to maximize ROI, ROAS, CTR, CPC, and conversions.
• Identify, troubleshoot, and resolve underperforming campaigns through data-driven analysis.
• Develop paid search strategies aligned with client goals and business objectives.
• Provide Conversion Rate Optimization (CRO) recommendations for landing pages to improve lead generation and campaign performance.
• Monitor campaign KPIs and conduct ongoing A/B testing and performance improvements.
• Prepare client-facing performance reports with actionable insights and recommendations.
• Stay current with Google Ads best practices, platform updates, and digital marketing trends.

Required Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns.
• Proven experience managing multiple client accounts simultaneously.
• Strong expertise in campaign optimization, bid strategies, keyword research, audience targeting, and performance analysis.
• Experience troubleshooting underperforming campaigns and implementing optimization strategies.
• Experience providing CRO recommendations for landing pages.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Excellent reporting and client communication skills.
• Advanced English (written and verbal).
• Experience managing campaigns targeting the U.S. market (Midwest market experience is strongly preferred).

Preferred Qualifications

• Experience working in a digital marketing agency.
• Experience with Google Analytics 4 (GA4).
• Experience with Google Tag Manager (GTM).
• Experience with Looker Studio.
• Google Ads Certifications.

 

If this opportunity sounds good to you, send us your resume!