Urban Outfitters Digital Marketing Associate

Role Summary

Urban Outfitters is seeking a skilled and detail-oriented Digital Marketing Associate to join our dynamic Outbound marketing team. The ideal candidate will be responsible for creating and optimizing email campaigns, ensuring they are visually appealing, responsive, and meet the highest industry standards. You will work closely with designers, marketers, and other developers to bring email marketing strategies to life.

Role Responsibilities

• Email & Channel Development: Build, test, and deploy responsive, visually appealing HTML emails for a variety of email marketing campaigns (potential for expansion into other digital channels).
• Email Optimization: Ensure emails are optimized for all devices and email clients (e.g., Outlook, Gmail, mobile, etc.) with a focus on seamless user experiences.
• Coding & Scripting: Write clean, maintainable HTML, CSS, and JavaScript for email templates, using industry best practices for email rendering.
• Email Automation: Integrate email templates into automation platforms (e.g., Mailchimp, Salesforce, HubSpot, Bluecore) and support the setup of automated workflows.
• A/B Testing: Conduct tests to improve email deliverability, open rates, and click-through rates, and analyze the results for continuous optimization.
• Email & Channel Performance Analytics: Collaborate with the marketing team to analyze email campaign metrics and suggest improvements.
• Cross-Department Collaboration: Work with graphic designers and content creators to ensure email content is aligned with brand standards.
• Troubleshooting: Troubleshoot issues related to email rendering, deliverability, and platform compatibility.

Role Qualifications

• Experience: 2+ years of experience in email development or a related role, with a portfolio showcasing your email development skills.
• Technical Skills:
  • Proficiency in HTML, CSS, and JavaScript for email templates.
  • Experience with Salesforce Marketing Cloud and/or Bluecore.
  • Experience with responsive email design techniques.
  • Understanding of email deliverability and inbox placement best practices.
• Attention to Detail: Strong attention to detail and ability to ensure quality and consistency across campaigns.
• Problem Solving: Strong troubleshooting skills and the ability to resolve issues with cross-client email rendering.
• Analytical Mindset: Ability to analyze email performance data and use insights to optimize future campaigns.
• Communication Skills: Excellent written and verbal communication skills.

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.