Digital Marketing Coordinator Temporary

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

• Generate and design ideas to create various strategies for social media (Facebook, Instagram, Tik Tok, YouTube), performance and mailing (relevant news, discounts, and product sneak peeks). As well as monitoring and supervise the monthly content grids delivered by the agencies according to the previously agreed planning, coordinate giveaways and collaborations with influencers.
• Review and approve the results obtained on a weekly basis to redirect traffic to our sites and marketplaces.
• In charge of search, planning and analysis of strategies and post-event results for sponsorship events (concerts, rodeos, charreadas, etc.) to improve brand awareness and positioning. As well as budget control, management, contracts, promotional materials, etc.
• Management of seasonal image bank (product and lifestyle) to use in social media sites and marketplaces as well as development of digital materials such a videos, gifs, landing pages, pdp, posts, etc. for our clients according to their needs aligned with current campaign, launches or promotions.
• Control of the material shared with agencies for the product upload and update of the brand store and marketplaces (banners, category images).
• Coordinate Influencer marketing collabs directly or through our digital agency according to the communication strategy as well as develop proposals for our customers working closely brand and customer.
• Management of the annual budget assigned according to my responsibilities, ensuring effectively to maximize ROI, savings and achieve commercial objectives.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.