- Location
- Remote · Dublin 2
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Personio
Description
About the role
Reporting into the Head of Marketing Strategy and Operations and within the office of the Chief Marketing Officer, the Research, Insight & Growth Manager is a newly defined, strategically critical role within PLI’s Marketing function. This newly created role is responsible to build a best-in-class consumer and player insight capability for the National Lottery that translates insight directly into growth drivers that are measurable.
The successful candidate will own and lead the end-to-end research and insight agenda, from player and non-player understanding, customer segmentation, brand health and market sizing, through to campaign testing and effectiveness.
This is a hybrid role based in our Dublin City Centre office Monday- Wednesday each week.
What you will do
Strategic Insight & Growth Agenda
- Own and deliver PLI’s research and insight strategy, ensuring it supports brand and commercial growth priorities.
- Identify and communicate growth opportunities across acquisition, retention, player value and commercial performance.
- Monitor market, consumer and industry trends, benchmarking against leading lottery operators and consumer brands.
- Define and evolve key brand health metrics to support long-term growth of the National Lottery.
- Develop a single view of the player through segmentation, journey mapping, lifetime value analysis and customer insight.
- Lead qualitative and quantitative research programmes, ensuring high-quality, cost-effective delivery through agency partners.
- Embed responsible play considerations into player insights, supporting PLI’s social responsibility commitments.
- Define and manage KPI and OKR frameworks, delivering consistent, board-ready performance reporting.
- Partner with Retail, Trading and Marketing teams to measure campaign effectiveness, ROI and growth opportunities.
- Support commercial planning by ensuring decisions are informed by robust market, customer and performance insights.
- Present clear, actionable insight and recommendations to senior leaders and stakeholders across the business.
- Build strong partnerships across Commercial, Retail, Digital, Finance and Responsible Gambling teams.
- Manage research and insight agency relationships to ensure quality, value and timely delivery.
- Promote a data-driven, test-and-learn culture by coaching colleagues in the effective use of insight.
What we are looking for
Experience
- 10+ years' experience in consumer insights, analytics, research, or growth-focused roles, including significant leadership experience.
- Proven track record of using data and insights to shape strategy and deliver commercial results.
- Experience influencing senior stakeholders and managing external research or analytics partners.
- Experience in the lottery, gaming, betting, or other consumer-facing regulated sectors is advantageous.
- Strong commercial and strategic mindset with the ability to turn insights into action.
- Expertise in quantitative and qualitative research, consumer analytics, and market trends.
- Skilled in data visualisation and analytics tools such as Power BI, Tableau, or similar.
- Excellent communication, storytelling, and stakeholder management skills.
- Analytical, pragmatic, and results-focused.
Why you will love working here
Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
Physical Wellbeing: Healthcare, Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute