- Location
- China - Shanghai
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workday
Description
Career Category
MarketingJob Description
MM is responsible for Bone marketing strategy, program development and execution. This role will be led by Head of China Marketing Team to analyze business opportunities and develop strategies and plans to unleash market potential.
Key Accountabilities:
Brand/ departmental strategies
Turn market understanding & customer insights into actionable business tactics
Drive for increased communications with HCPs as well as internal stakeholders
Strive for execution excellence
Comply with all relevant company compliance, policies, procedures and work practices
Key activities:
Strategic projects implementation
Patient support programs under NRDL and self-pay
Strategic/financial/tactical KPI development/tracking.
Analysis of customer brand/competitor performance, as well as contract performance.
Budget /tracking/cross functional collaboration
Requirements:
Bachelor or above degree
Central MKT working experience in MNC for 2-3 years or above, experience in self-pay market promotion and PSP a must
Creative thinking
Familiar and fluent with business English
.
