Media & Lead Generation Specialist

Description

Location: Lowell, MI (In Office Role)
Reports To: Director of Marketing
Job Type: Full-Time, Salary + Bonus Opportunities

Turn Marketing Strategy Into Measurable Results!

All-Weather Seal of West Michigan is looking for a Media & Lead Generation Specialist to help drive our continued growth through strategic advertising, strong media partnerships, and high-performing lead generation channels.

We're looking for someone who understands that successful marketing is about more than impressions and clicks — it's about generating quality leads, maximizing advertising dollars, and delivering measurable results.

This position combines digital and traditional media, third-party lead aggregator management, advertising performance, and relationship building. You'll work closely with our Director of Marketing to help strengthen existing lead sources, identify new opportunities, and support the continued growth of our company.

Why Join All-Weather Seal?

We're a growing, award-winning Michigan home improvement company with a strong commitment to our employees, customers, and communities.

• Recognized as a 2026 Best and Brightest Company to Work For in West Michigan
• Part of a growing organization with opportunities for professional development
• Opportunity to influence lead generation strategy and business growth
• Collaborative marketing team with room to bring new ideas forward
• Part-time opportunity with potential to transition into full-time based on performance

What You'll Do

Digital Media & Lead Generation

• Support and manage digital lead generation efforts across Google Ads, PPC, SEO, Meta/Facebook Ads, and other online advertising platforms.
• Help oversee in-house paid social media campaigns, targeting, budgets, and performance.
• Collaborate on website optimization, search visibility, and strategies to increase qualified customer inquiries.
• Explore emerging search opportunities, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Traditional Media & Advertising

• Coordinate and support traditional advertising efforts, including television, radio, billboards, newspapers, and direct mail.
• Work with media representatives and advertising partners to evaluate opportunities, placements, pricing, and campaign performance.
• Help ensure advertising investments align with lead generation goals.

Lead Aggregator & Vendor Management

• Maintain and strengthen relationships with third-party lead generation partners such as Modernize, Bluefire, Angi, HomeAdvisor, and similar providers.
• Serve as a point of contact for advertising partners, account representatives, and lead vendors.
• Monitor lead volume, quality, cost, and conversion performance.
• Hold vendors accountable to established expectations and performance goals.
• Identify and develop new advertising and lead generation partnerships.

Performance Tracking & Optimization

• Track key metrics including cost per lead, cost per demo, conversion rates, lead quality, and advertising spend.
• Review campaign performance and recommend adjustments to improve results.
• Help manage advertising budgets and maximize return on investment.
• Maintain organized performance reports and communicate findings to marketing leadership.

What Success Looks Like

You'll help us generate more qualified leads, improve cost efficiency, strengthen our advertising partnerships, and identify new opportunities to grow.

We're looking for someone who doesn't just monitor marketing performance — they take initiative, build relationships, and help turn advertising investments into real business results.

Ready to Make an Impact?

If you're passionate about media, lead generation, and building relationships that drive results, we'd love to hear from you.

Requirements

What We're Looking For

Required Qualifications

• Proven experience in media advertising, marketing, or lead generation.
• Working knowledge of digital advertising, including Google Ads, SEO/SEM, PPC, and Meta/Facebook advertising.
• Understanding of traditional advertising channels such as TV, radio, billboards, and print media.
• Experience managing vendor relationships, advertising partners, or external accounts.
• Ability to analyze advertising performance, lead costs, and conversion metrics.
• Strong communication, organization, negotiation, and problem-solving skills.
• Self-motivated, detail-oriented, and comfortable managing multiple projects independently.

Preferred Experience

• 2+ years of experience in media buying, performance marketing, advertising, or lead generation.
• Experience working with third-party lead aggregators or marketing agencies.
• Familiarity with Google Analytics, Google Ads, Meta Ads Manager, CRM systems, or marketing reporting tools.
• Understanding of advertising attribution, cost per acquisition, and return on ad spend.
• Experience in home improvement, home services, or other lead-driven industries.
• Familiarity with AI-powered marketing tools and emerging AEO/GEO search strategies.