Group Product Manager, Ads Product & Platform

Ready to be a Titan?

ServiceTitan is the operating system for the trades. As we deepen our investment in the advertising and local marketing ecosystem, we are hiring a Group Product Manager to own our Ads product and platform end-to-end — from campaign creation and budget management to tracking infrastructure, attribution, and measurement. This is one of the highest-leverage PM roles at the company: you will define how tens of thousands of home-service businesses discover, acquire, and retain customers through paid media.

This role sits at the intersection of performance marketing and AI. You will not just manage a roadmap — you will actively disrupt the traditional ads stack with AI-native features and position ServiceTitan as the authority on AI Engine Optimization (AEO) for the trades. You will also manage a senior PM with room to grow the team.

What you'll do:

Ads Platform & Infrastructure

• Own the full lifecycle of our ads platform: campaign management UI, budget pacing, creative management, and audience tooling.

• Define the roadmap for ad tracking and measurement — from pixel/tag infrastructure to server-side event pipelines and clean-room integrations.

• Drive multi-touch attribution strategy across paid search, LSA, display, and emerging AI-powered placements.

• Architect integrations with Google Ads, Meta, Microsoft Advertising, and category-specific ad networks relevant to home services.

AI & AEO Strategy

• Lead ServiceTitan’s AEO (AI Engine Optimization) strategy — helping our customers be discovered and recommended by AI-powered search engines, voice assistants, and LLM-driven referral surfaces.

• Identify and ship AI-native capabilities within the ads platform: predictive bid optimization, AI-generated ad copy, smart budget allocation, and automated campaign health scoring.

• Stay ahead of the rapidly evolving landscape — Google AI Mode, ChatGPT search, Perplexity, and what they mean for local service discovery and attribution.

Measurement & Insights

• Define and own the measurement framework: ROAS, CPL, LTV-adjusted ROI, and incrementality testing across channels.

• Build reporting surfaces that give our customers a single source of truth across organic and paid performance.

• Partner with Data Engineering to ensure our event collection, identity resolution, and attribution models are privacy-compliant and future-proof.

People & Cross-Functional Leadership

• Manage and mentor a PM team, including management of a senior PM. Set clear goals, run structured reviews, and grow their craft.

• Partner daily with Engineering, Design, Data Science, and Go-To-Market to ship with quality and speed.

• Represent Ads in executive reviews; translate complex technical trade-offs into crisp business narratives.

Who you'll bring:

Experience & Background

• 8–10+ years of product management experience, with meaningful tenure in ads, martech, or performance marketing platforms.

• Deep SaaS background; experience in vertical SaaS is strongly preferred — you understand the unique buying patterns, workflow complexity, and unit economics of industry-specific businesses.

• Proven track record shipping sophisticated ads or marketing technology: campaign management, programmatic, attribution, or analytics products at scale.

• Prior people management experience; you are a coach who makes PMs around you sharper.

Technical & Domain Mastery

• Expert-level fluency in the current digital advertising landscape: Google Ads (search, PMax, LSA), Meta, programmatic display, and the attribution ecosystem (GA4, third-party MMPs, server-side tagging).

• Hands-on familiarity with AI Engine Optimization concepts — how LLMs surface local businesses, what signals matter, and how to build products that help customers win in an AI-first discovery world.

• Comfortable reading data pipelines, reviewing API specs, and translating between business requirements and technical implementation.

• Strong quantitative instincts: you define success metrics before writing a PRD, and you know when a data set is telling you something real versus noise.

Mindset

• You are already disrupting the product you work on with AI — not experimenting with it someday, but shipping AI-driven capabilities today.

• You hold strong opinions loosely: opinionated enough to drive alignment, humble enough to update your view when the data says otherwise.

• You are drawn to domains undergoing rapid change and thrive when the map is incomplete.

• You communicate clearly — in writing, in the room, and in code reviews — and you make complexity legible to any audience.

Nice to Have

• Experience in home services, field services, or adjacent trades verticals.

• Familiarity with Local Services Ads (LSA) and Google Guarantee / screened provider programs.

• Background in building advertiser-facing analytics or reporting products.

• Experience working with clean rooms (Google ADH, AWS Clean Rooms) or privacy-preserving measurement frameworks.

• Prior experience at a company that monetizes through an ads marketplace (two-sided platform).

Why ServiceTitan

ServiceTitan is the category-defining platform for the trades — a $9.5B company serving plumbers, HVAC technicians, electricians, and dozens of other home-service professionals. Our customers run real businesses, and what we build materially affects their livelihood. The Ads product is one of the fastest-growing surfaces in the platform, and this GPM role has the scope, the team, and the executive visibility to make an outsized impact. If you want to own something significant, ship fast, and help skilled tradespeople grow their businesses through smarter advertising, this is that job.

Be Human With Us:
Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. 

Use of AI Technology:

We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation, which may change over time. We comply with all applicable minimum wage laws.For candidates in the United States, the good faith salary ranges estimate for this role is Zone 1: $198,200 USD - $297,400 USD Applicable for: CA, CT, DC, MD, MA, NJ, NY, VA, and WA Zone 2: $185,300 USD - $277,900 USD Applicable for: All other US locations. International Compensation for candidates residing outside the United States will vary by location and will be discussed during the hiring process. Actual compensation within a range is determined by factors including relevant experience, skill set, qualifications, and performance. In addition to base salary, our total compensation package includes an annual bonus, equity, and a holistic suite of benefits.