Senior Director Marketing – Wealth Management Canada

What is the Opportunity?

As Senior Director, Marketing to lead Wealth Management Canada (WMC) Marketing, you will lead a 30-person team of marketers, creatives, and in-field consultants. You will be accountable for redefining the future of wealth management marketing — delivering client-centric experiences and digital efficiency that protect WMC’s #1 market share and brand value while driving enduring client and advisor growth.
In this role, you will bring your best-in-class marketing vision, thought leadership, and innovation expertise to lead change and elevate the impact of WMC’s marketing programs. You will lead the high-impact design, delivery, and execution of marketing plans across integrated marketing channels for Corporate and for our Advisor network, working extensively with peers across Wealth Management and RBC to acquire relationships and foster an ongoing dialogue and value exchange with our clients and advisors.

What Will You Do?

• ​Lead and direct the vision and strategy for all WMC marketing activities, including the development and execution of high-impact annual marketing plans across brand experience, digital transformation, and recruitment marketing

• Activate a personalized, differentiated brand experience across all touchpoints to drive growth, engagement, and loyalty

• Optimize the advisor MarTech ecosystem to drive efficiency and accelerate speed-to-market — accelerating AI marketing agents for Investment Advisors, expanding advertising channels, and optimizing websites, social, and email marketing

• Manage corporate partnerships and new channels to expand advisor reach and client acquisition

• Drive a multi-channel digital approach (social, email, content) to grow the Investment Advisor pipeline with niche audiences and competitive hires, and manage IA community engagement programs

• Lead an internal creative agency and in-person consultations delivering personalized advisor support

• Oversee internal and external marketing resources to ensure superior levels of marketing performance are achieved

• Provide insight, advice, and leadership to a team of marketing professionals, ensuring their high performance and effectiveness, and foster continuous innovation in support of WMC’s business and brand objectives

What do you need to succeed?

Must-have

• At least 15 years demonstrated experience in delivering integrated marketing solutions within financial services, with demonstrated positive impact on business results

• Deep knowledge of the financial services industry, with strong familiarity of the wealth management landscape

• Demonstrated capability to lead and motivate teams to deliver successful results, including proven strength in coaching and development of talented marketing professionals

• Experience in planning and executing marketing solutions that deliver superior results and ROI-centric results

• Experience in managing or working with production/creative agency to deliver best-in-class content

• A savvy growth marketer with a deep understanding and use of digital channels as well as third-party and proprietary advisor channels, with proven ability to integrate new channels and strategies into marketing

• Growth mindset that has demonstrated a strong track record of bold marketing in a culture that values a collaborative approach

Nice-to-have

• Proven success in leveraging technology, data, and insights — including AI and MarTech platforms — to design and deliver strategic communications solutions

• Experience leading employer brand and recruitment marketing programs

• Strong ability to work in a collaborative, supportive way within a complex matrix organization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• An opportunity to lead, collaborate, impact, and influence

• Work in a dynamic, collaborative, progressive, and high-performing culture

• Leaders who support your development through coaching and managing opportunities

• Excellent career development and progression opportunities

• Opportunities to do challenging work

• A comprehensive Total Rewards Program including bonuses, eligibility for stock, and flexible benefits

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Job Skills

Brand Management, Brand Marketing, Business Oriented, Customer Behavior, Emotional Intelligence, Industry Knowledge, Long Term Planning, Marketing, Product Services, Strategic Thinking

Additional Job Details

RBC CENTRE, 155 WELLINGTON ST W:TORONTOTorontoCanada37.5Full timeWEALTH MANAGEMENTRegularSalaried2026-09-152026-09-30

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.