Regional PR & Communications Manager

Compensation Type

Yearly

Highgate Hotels

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Location

 

The all-new, vibrant ‘Alohilani Resort Waikiki Beach blends indoor and outdoor luxury to elevate the experience of Oahu resorts. Every space has been envisioned by award-winning design firm, Rockwell Group. Fresh, welcoming and relaxing, it’s an oasis of tranquility in the heart of Waikiki.

Experience our spacious, welcoming lobby and captivating 280,000 gallon Oceanarium unique to Honolulu resorts. Coming soon, the destination pool deck with private cabanas will offer a saltwater infinity pool, a shallow-water pool and club for kids, and a pool bar that seamlessly transitions from day to night. With a location steps from Waikiki Beach, it’s where Hawaii vacations turn moments into memories.

Our resort is proudly named in honor of Queen Lili‘uokalani, the last reigning monarch of the Hawaiian Kingdom. Beloved by her people, she was a music composer, an author and an ardent supporter of her culture. Her spirit is infused into the resort, which shares the same privileged location as her beachside home Ke‘alohilani, meaning the royal brightness. Welcome to a fresh perspective on resorts in Waikiki. ‘Alohilani Resort Waikiki Beach.

Overview

The Regional PR & Communications Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property PR & communications initiatives. This role is responsible for overseeing and evolving the individual PR & communications strategies to meet each property’s business, reputation and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional PR & Communications Manager guides proactive media relations, strategic storytelling, and community engagement, while developing and executing PR and communication strategies that elevate brand visibility and demand-generating narratives across local, national, and international traditional and emerging media landscapes. This role manages relationships with media and influencers/creators, works closely with the region’s marketing leaders for full-funnel campaigns, and on-property operations and department leaders to support property positioning within Hawaiʻi's competitive hospitality landscape. This role will also develop and oversee PR and communications partnerships and AORs, brand messaging and guest programming, and positively contribute to enhancing guest satisfaction and team culture.

Responsibilities

Media Relations

• Develop and maintain relationships with local, national, and international travel, lifestyle, and business/trade media
• Write and distribute press releases, media alerts, pitches, and byline articles
• Field and manage inbound media inquiries; coordinate interviews, site visits, and press stays
• Track media coverage and compile regular reporting on placements, reach, and sentiment
• Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
• Identify, vet, coordinate, and manage on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance

 

Strategic Communications

• Develop PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)
• Craft key messaging and talking points for executives, spokespeople, and department leads
• Partner with Marketing on integrated campaigns spanning earned, owned, and paid channels

 

Influencer & Partnership Marketing

• Coordinate hosted stays, experiences, and content collaborations that align with brand standards
• Identify, vet, coordinate, and manage on-property influencer/creator stays and activations that align with the resort’s brand values and audience; track deliverables and performance

Content & Brand Storytelling

• Partner with the marketing team on content that supports PR narratives (photography, video, blog, social)
• Maintain a repository of brand assets, fact sheets, executive bios, and press kits
• Ensure consistent brand voice and messaging across all external communications
• Support planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel’s photo libraries and public visual identity
• Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story

Reporting & Presentation

• Present results, strategies and thought-leadership to ownership and stakeholder groups
• Serve as a property and brand ambassador; engage in external networking on behalf of the company
• Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
• Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all publicity & communications campaigns
• Monitor trends in media, influencer/creator, affiliate, digital, social, traditional and emerging channels and spaces

General Requirements

• Maintain a warm and friendly demeanor at all times
• Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
• Must be able to multitask and prioritize departmental functions to meet multiple, competing deadlines
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
• Attend all required meetings and trainings
• Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
• Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
• Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
• Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
• Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
• Must be able to cross-train in related areas
• Must be able to maintain confidentiality of information
• Must be able to show initiative, including anticipating guest or operational needs
• Perform other duties as requested by management

Qualifications

• Minimum of 3 to 5 years’ experience in the Marketing/Communications industry (hospitality industry essential)
• Demonstrated ability to develop and implement successful demand-generation publicity strategies for individual properties, including ROI / KPI metrics 
• Proficient in Microsoft Office, Canva, Cision, Meltwater, Muckrack
• Strong presentation and communications skills both verbally and written
• Demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Media Representatives, VIPs, Influencers/Creators) 
• Strong project management or organizational skills
• Ability to organize focused and exclusive events that drive topline revenue and market sentiment/positioning
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Knowledge of traditional and emerging media landscape locally, regionally, domestically and internationally
• Excellent writing, communication and storytelling skills
• Ability to work efficiently, effectively and gracefully in a high-pressure & high-stress environment
• Exceptional with details and proactive follow-up