Associate Manager, Marketing Services

The Associate Manager, Marketing Services is responsible for leading and executing POP advertising and promotional strategies that drive awareness, trial, and loyalty across Canadian Tire Petroleum and other Canadian Tire businesses. This includes fuel, convenience, car wash, propane, lottery, loyalty programs including the Petro Rebrand initiative. The role is responsible for budgeting, creative development, sourcing, production and deployment across the Gas+ and Petro Rebrand Network, including forecourt, in-store and highway signage. The role partners closely with internal & external stakeholders and external vendors to ensure brand consistency, regulatory compliance, cost efficiency & sustainability. The Associate Manager collaborates closely with cross functional teams to ensure all marketing initiatives align with business objectives and financial targets.

What You'll Do

• Lead the end-to-end execution of marketing services programs across Canadian Tire Petroleum, including Gas+ and Petro-Canada branded locations, ensuring campaigns are delivered on time, on budget, and aligned with business objectives.

• Manage the development, production, deployment, and execution of point-of-purchase (POP) materials, promotional signage, planograms, and advertising programs across a network of approximately 274 retail locations.

• Partner with internal stakeholders, Regional Business Managers, retailers, finance teams, creative agencies, and external vendors to successfully bring marketing initiatives to market.

• Own the monthly planogram process, ensuring retailers have clear direction on signage installation, removal, and maintenance requirements.

• Manage signage inventory and vendor relationships, coordinating production and distribution to support promotional programs and operational needs

• Support key business initiatives including the ongoing Petro-Canada rebrand, loyalty programs, fuel, convenience, and car wash marketing programs.

• Oversee operational marketing programs including highway signage, receipt roll inventory and distribution, and environmental programs.

• Manage advertising and marketing budgets, including forecasting, accruals, reconciliations, reporting, and financial analysis to ensure effective stewardship of approximately $5M in annual spend.

• Ensure all marketing materials and programs meet brand standards, regulatory requirements, and operational guidelines while maintaining a strong focus on quality and accuracy.

• Travel locally within the GTA as required to support site visits, retailer engagement, and vendor meetings.

• This role requires 10-15% traveling within GTA

What You Bring

• 3 to 5+ years of experience in marketing, advertising, retail marketing, or a related field.

• University degree or college diploma in Marketing, Business, or a related discipline.

• Customer-centric mindset and ability to manage multiple priorities

• Proven project management experience, with the ability to execute multiple initiatives and meet competing deadlines.

• Experience managing POP, signage, promotional materials, or in-store marketing execution programs.

• Strong vendor management and stakeholder engagement skills, with the ability to influence and collaborate across cross-functional teams.

• Demonstrated financial acumen, including experience managing budgets, forecasting, expense tracking, and reporting.

• Exceptional attention to detail and a commitment to operational excellence.

• Strong organizational, prioritization, and problem-solving capabilities in a fast-paced environment.

• Excellent written, verbal, and interpersonal communication skills.

• Proficiency with Microsoft Office applications, including Excel, Word, and PowerPoint.

Nice to Have

• Experience supporting multi-location retail, fuel, convenience, or franchise-based operations.

• Experience managing large-scale branding, rebranding, or retail transformation initiatives.

• Familiarity with loyalty program marketing and promotional campaign execution.

• Experience working with marketing automation tools or AI-enabled platforms such as Microsoft Copilot.

• Valid driver's licence and ability to travel locally as needed.

• Experience working with creative, print production, or signage vendors.

• Previous experience supporting budget ownership in a large corporate environment.

Broadband Salary Range:  $64,000 – $106,000
Our typical hiring range is between $85,000 and $95,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.  #LI-NZ2

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.