Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

About the Role

We're looking for a proactive Associate Marketing Manager to lead marketing initiatives across two closely linked areas: team-wide, cross-journal marketing campaigns that support the wider team's goals, and marketing support for a broad portfolio of partnership titles and international society-owned journals. You'll work closely with local and global marketing teams, the editorial team, and partner societies to drive submission growth, author engagement, and brand impact for your assigned portfolio in the China market. The role also calls for comfort managing and interpreting large volumes of data to inform marketing decisions, and you'll partner with our internal Data and Technology team to explore and implement innovative AI-driven programs that optimize the effectiveness of cross-journal campaigns.

What You'll Do

• Develop and implement marketing strategy and plans for cross-journal campaigns, ensuring alignment with the overall business growth strategy and consistency of messaging and branding across local and global marketing channels.
• Develop and implement the marketing plan for a portfolio of key partnership titles and international society-owned journals, driving article submissions, open access revenue growth, and author base growth in line with China business goals.
• Oversee the planning, execution, and optimization of marketing campaigns across events, social media, digital, and other third-party platforms, ensuring campaigns are delivered on time, within budget, and meet marketing-influenced targets.
• Provide day-to-day marketing support for the partner journals portfolio, including partner communications, content and EDM delivery, and event/webinar support, to maintain strong partner relationships and drive engagement.
• Develop annual marketing budget plans tailored to the China market, set KPIs, track marketing-impacted results, and maximize ROI.
• Build and manage relationships with key opinion leaders, scientific societies, and China partners to enhance brand recognition and strengthen partnerships.
• Collaborate with internal stakeholders — including local and global Marketing, Editorial, and Data Analytics — and partner with the internal Data and Technology team to explore and implement innovative AI-driven programs.
• Regularly analyze and report on marketing activities, KPIs, and budget utilization to senior management, using data-driven insights to inform decisions and improve overall marketing effectiveness.

What We're Looking For

Essential

• 3-5 years' experience in the publishing industry or marketing.
• Solid understanding of marketing principles, including digital marketing, content marketing, social media marketing, event marketing, and branding.
• Demonstrated experience managing successful marketing campaigns across various channels.
• Proficiency with marketing tools and platforms, such as social media management tools, email marketing software, and content management systems.
• Exceptional written and verbal communication skills, with the ability to craft persuasive marketing content and deliver effective presentations.
• Strong analytical and problem-solving abilities, with a data-driven mindset.
• Excellent communication skills with key stakeholders in English.
• Comfortable working with and within cross-functional global and local teams.
• A proactive, results-driven approach with the ability to think logically.
• Insight into the researcher market, and a willingness to explore new marketing tactics.
• A Master's degree in a STEM field is preferred.

Desirable

• Overseas study background.
• Proficiency in market research and data analysis techniques, including experience with marketing analytics tools and platforms.
• Experience working with journal partner societies, associations, or international publishing partners.
• Experience communicating across cultures, and leading or managing local and global joint projects.
• Experience liaising with external partners, societies, or key opinion leaders.

What You Can Expect From Us

You'll join a collaborative marketing team at the intersection of research, publishing, and technology — driving marketing strategy across journal portfolios, building direct relationships with scientific societies and key opinion leaders, and shaping campaign planning and ROI tracking rather than just executing someone else's plan. You'll also get hands-on exposure to AI-driven marketing innovation through direct collaboration with our internal Data and Technology team, plus daily cross-border, cross-functional work with local and global Marketing, Editorial, and Data Analytics teams — the kind of scale and stakeholder exposure that builds a strong foundation for growth in research publishing marketing.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. 

 

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. 

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. 

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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