Head of GTM - IoT Video Analytics Platform

GTM Strategy & Execution Define, communicate, and implement comprehensive go-to-market strategies across all market segments to drive awareness, demand generation, channel engagement, and customer acquisition Develop and execute account-based marketing (ABM) programs and integrated campaigns that differentiate our edge-AI platform against cloud-centric competitors Build scalable, repeatable GTM playbooks and frameworks for product launches, market expansion, and vertical penetration Own pipeline generation strategy and work closely with sales leadership to achieve opportunity, and revenue targets Develop sales enablement materials, competitive battle cards, case studies, and thought leadership content Build and manage partner marketing programs to drive engagement and revenue growth through integrators, resellers, and technology partners Develop co-marketing initiatives and joint GTM strategies with strategic partners Partner closely with Product Management to influence roadmap based on market insights and customer feedback Collaborate with Sales to ensure alignment on target markets, ideal customer profiles, and sales processes Work with Engineering to translate technical differentiators into market-facing value propositions Lead and develop a high-performing marketing team, fostering a culture of innovation, accountability, and results Bachelor's degree and 12+ years of sales, business development, product development or related work experience. OR Associate's degree and 14+ years of sales, business development, product development or related work experience. OR High school Diploma or equivalent and 16+ years of sales, business development, product development or related work experience. This is an office based position that can be located in Santa Clara, CA or San Diego, CA and is expected to comply with the company's onsite work policy. This role is U.S.-based, and is not eligible for visa sponsorship. Bachelor's degree in Business, Marketing, Engineering, or related field MBA or advanced degree in a relevant field 8+ years of experience in B2B go-to-market strategy, product marketing, or demand generation roles 5+ years of experience in physical security, video surveillance, IoT, or enterprise SaaS industries Proven track record of developing and executing successful GTM strategies that drove measurable revenue growth Experience marketing technical products to enterprise buyers, integrators, and channel partners Strong analytical skills with proficiency in CRM systems (Salesforce), marketing automation platforms (HubSpot, Marketo), and data analysis tools Excellent communication and presentation skills with ability to influence stakeholders at all levels Legal authorization to work in the U.S. indefinitely is required