Director of Ecommerce

 

This one is very exciting, and here’s why:

 

1. Innovative Product: You'll be leading the growth of a cutting-edge men's apparel brand known for its "Workwear That Works" ethos. Our products are crafted with the highest quality materials and are a step above the competition.
   
2. Great Culture: Join a team of super friendly people who trust each other to achieve simple yet challenging KPIs. We're not into micromanagement; we believe in empowering our people.

 

3. Massive Growth Opportunities: Our company is rapidly expanding, creating numerous opportunities for personal and professional growth. This is the kind of place you want to join now!

 

My clients are a leader in men's apparel, focusing on Direct-to-Consumer (D2C) e-Commerce, primarily through Shopify. Their main market is Thailand, where they are looking to scale significantly.

 

 

- Strategic Growth Planning: Develop and execute a comprehensive growth strategy to scale our D2C e-Commerce website, focusing on increasing traffic, conversion rates, and overall sales.
- Consumer Journey Optimization: Oversee and optimize the consumer journey from click to conversion, ensuring a seamless and engaging shopping experience.
- Collaboration and Leadership: Serve as a strategic bridge between the creative and paid ads teams, working closely with the internal D2C communications team to create high-conversion ads and effective marketing campaigns.
- Analytics and Performance Monitoring: Use strong analytical skills to monitor, measure, and report on key performance indicators (KPIs), providing data-driven insights to drive growth. Provide daily reporting on revenue, CAC, LTV, and cost per channel.
- Ad Campaign Management: Plan, execute, and manage high-impact ad campaigns across various digital platforms, ensuring alignment with our brand and growth objectives. Manage budget allocation across marketing channels.
- Conversion Rate Optimization (CRO): Implement CRO strategies to increase the percentage of website visitors who complete desired actions, enhancing overall conversion rates.
- Market Insights and Trend Analysis: Stay updated with market trends, consumer behavior, and competitive analysis to identify new growth opportunities and innovative strategies.

 

Qualifications:

 

- Relentless desire for profitable growth. Cries if profitability is down.
- Proven track record of scaling brands online, particularly within the Thai market. Experience in international markets (Asia or USA) is a plus.
- Extreme work ethic and "get shit done" attitude.
- Strong experience with Shopify, Shopify plugins, and other e-commerce platforms.
- Exceptional analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in digital marketing, including PPC, SEO, email marketing, and social media advertising.
- Strong project management and organizational skills.
- Humble and excellent communication and leadership abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Thai language preferred, but open to qualified foreign candidates.

 

These guys are not just selling apparel; they're revolutionizing the tech apparel industry.

 

If you're a hustler and a strategic thinker with a passion for growth and innovation, and you're excited about driving our D2C e-Commerce success in Thailand with plans for future expansion into Southeast Asia, then we need to talk.