Account Manager - Brand

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Role Overview

As an Account Manager – Brand & Campaign Communications, you will lead the day-to-day management and strategic development of integrated 360° brand campaigns for FMCG clients.

You combine a strong foundation in classic PR and brand communication with deep expertise in social media and influencer marketing — understanding that creator collaborations are an essential extension of earned-first brand strategies.

You are responsible for cross-media campaigns (including PR, digital, social, influencer, events and stakeholder communications) and translating strategic objectives into culturally relevant, high-impact communication programs.

You are comfortable pitching top-tier media, advising clients at senior level and briefing influencers — ensuring cohesive storytelling across all touchpoints.

Key Responsibilities

Campaign & Project Leadership

• Independently lead and manage cross-channel brand and campaign communications programs

• Steer 360° campaigns across PR, digital, social media, influencer marketing, events and stakeholder engagement

• Translate strategic goals into integrated, creative and effective communication measures

• Drive internal cross-functional collaboration (creative, strategy, digital, influencer, paid, etc.)

• Ensure seamless execution across all channels and touchpoints

Strategy & Concept Development

• Develop compelling communication strategies, campaign concepts and culturally relevant storylines

• Lead and actively contribute to internal strategic and creative processes

• Identify cultural insights, trends and moments that strengthen brand relevance

• Shape integrated campaign frameworks tailored to FMCG brands and fast-moving consumer audiences

Client Management

• Act as primary client contact and trusted advisor

• Provide midlevel counsel based on strong experience and strategic perspective

• Demonstrate strong planning capabilities and operational excellence

• Identify growth opportunities and proactively expand mandates

Media & Social Media

• Drive proactive strategic media relations in close collaboration with media specialists

• Develop and manage influencer strategies aligned with brand positioning

• Lead influencer briefings

• Manage complex stakeholder landscapes where required

Content & Storytelling

• Develop compelling narratives, press materials and brand messaging in close collaboration with media specialists

• Ensure cohesive storytelling across earned media and influencer ecosystems

• Translate brand purpose and positioning into culturally relevant, social-ready campaign assets

Budgeting & Controlling

• Develop and oversee campaign budgets

• Create detailed project plans and timelines

• Ensure financial efficiency and strong project controlling 

Business Development

• Support new business pitches with integrated 360° campaign ideas

• Contribute strategic brand, PR and influencer thinking to proposals

• Identify upselling and cross-selling opportunities

Requirements

• 3–6 years of experience in PR, brand communications or integrated agency environments (FMCG experience preferred)

• Strong expertise in brand PR and campaign communications

• Proven experience leading social media and influencer marketing programs

• Deep understanding of cultural relevance and modern brand building

• Experience leading cross-functional campaign structures

• Solid budget management and project controlling skills

• Strong presentation and client advisory capabilities

• Fluency in German and English

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.