Marketing Operations Manager (12 month Fixed Term Contract - maternity cover)

Marketing Operations Manager (12 month Fixed Term Contract - maternity cover)

About the role

The role 

Moorepay is an Apax-backed payroll and HR software business, building the demand engine to grow faster. The Marketing Operations Manager owns the systems, data and processes that turn marketing activity into qualified, sales-ready demand. Owning the martech and AI stack, lead and campaign operations, ABX operations and lifecycle execution, the role is the operational backbone of a marketing function measured on pipeline and conversion - not volume. 

You will plan and technically execute campaigns for both the demand and brand teams, own the forward plan and performance of the martech stack, keep us compliant (GDPR/PECR), manage vendors alongside procurement, set the operating standards and SOPs the team runs on, and lead a team of two - a Marketing Executive and a Marketing Coordinator. You will sit on the CRM steering group and lead by example as a data steward. 

This role is a hybrid role, we ask to see you twice a month in our Swinton office  

 

What you will own 

Campaign operations & execution 

• Own end-to-end campaign operations - the campaign calendar, planning, segmentation, targeting, QA, deployment and optimisation - for demand and brand alike. 

• Run robust QA and testing (A/B, multivariate, deliverability) so execution is consistently high quality, and work with the Marketing Analyst to turn performance into better next campaigns. 

Martech & AI stack 

• Own the stack for marketing execution - HubSpot at its core: campaigns, workflows, lead lifecycle and marketing-side configuration, plus roadmap and vendor relationships, to the requirements the Head of Demand Generation sets - partnering with the central data function, which owns enterprise integration, platform management and data governance, so integrations and data flows stay reliable and scalable. 

AI workflows 

• Design and govern AI and agent workflows across the stack - content operations, campaign build, data enrichment, reporting - to give a lean team outsized capacity, with brand-voice and attribution governance gates. 

Lead lifecycle, scoring & routing 

• Own the lead lifecycle framework: routing logic, lifecycle stages and SLAs with Business Development - every lead captured, qualified and moved to the right owner, fast. 

• Develop and maintain lead scoring, validated with the Marketing Analyst and Business Development. 

Lifecycle & nurture execution 

• Run the lifecycle and nurture journeys the Head of Demand Generation sets - segmentation, scoring and multi-touch nurture on the automation platform - across new logo and the base. 

ABX operations 

• Run the operations behind the ABM programme - priority-account data, intent signals, audience orchestration, and the workflows, routing and follow-up that turn reach into meetings - partnering closely with Business Development. 

Measurement plumbing 

• Instrument attribution and reporting with BI - the Head owns the model, you run the systems, BI reports neutrally - moving measurement from last-touch toward multi-touch. 

Governance, compliance & vendors 

• Set the SOPs, operating rhythms and documentation standards the team runs on; keep data quality and GDPR/PECR compliance tight; lead supplier relationships with procurement to get full value from every contract. 

Team 

• Lead and develop two direct reports (Marketing Executive, Marketing Coordinator) - coaching, performance and clear progression - and own work management across the team so activity lines up with our KPIs. 

 

Skills & experience

Who you are

• A marketing operations practitioner who has run the systems behind a pipeline-measured B2B function, end to end.
• Deep in HubSpot (or equivalent) - scoring, routing, workflows, integrations and reporting you built and troubleshot yourself.
• Strong on AI capability, first and third party, and how to turn it into real team productivity.
• A people leader who sets clear priorities, develops talent and builds a positive team culture.
• Governance-minded: high-quality SOPs, clean data, GDPR/PECR fluency.
• A solution-oriented, continuous-improvement thinker - calm under launch pressure, and comfortable being the person everyone depends on. 

 

 

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all. 

Here’s what you’ll gain if you join our team: 

• A career packed with opportunity, in a stable and growing company.
• A comprehensive programme of learning and development.
• Competitive base salary.
• 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension with up to 8.5% employer contributions.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.