- Location
- CO, Bogota, Colombia
- Workplace
- Hybrid
- Type
- Full-time
- Department
- IT
- Experience
- 2+ years
- Education
- Bachelor
- Source
- Workday
Description
Job Description:
Digital Marketing Specialist
Colombia
At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.
We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.
The Impact You'll Make
As a Digital Marketing Specialist, you will play a key role in managing and optimizing our digital marketing ecosystem. You will work across marketing automation, websites, customer engagement channels, analytics, and eCommerce platforms to ensure a seamless digital experience and support business growth. Here, you will make an impact by:
Manage digital marketing platforms, including email marketing, WhatsApp, marketing automation, websites, landing pages, and eCommerce.
Build and optimize automated customer journeys and lead nurturing campaigns using Oracle Eloqua.
Monitor website performance, analytics, tracking tools, and digital campaign metrics to identify optimization opportunities.
Support website maintenance, SEO initiatives, and platform integrations.
Collaborate with internal teams and external partners to resolve technical issues and continuously improve digital processes.
Your Skills and Expertise
To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications:
Bachelor's degree in Marketing, Business Administration, Advertising, or a related field.
2-3 years of experience within marketing and/or digital marketing roles.
Advanced English level
Additional qualifications that could help you succeed even further in this role include:
Experience with marketing automation platforms (Oracle Eloqua preferred).
Knowledge of email marketing, customer journeys, CMS, Google Analytics, Google Tag Manager, UTMs, and tracking tools.
Experience managing digital marketing platforms and website content.
Experience with WhatsApp Business, Salesforce, Meta Ads, Google Ads, and eCommerce platforms.
Basic HTML/CSS knowledge.
Experience with APIs and platform integrations.
Portuguese is a plus.
Strong analytical and problem-solving skills.
Curiosity and passion for digital technologies.
Excellent organization and attention to detail.
Ability to manage multiple priorities in a fast-paced environment.
Strong communication and collaboration skills.
Location: Colombia (Hybrid)
Travel: Up to 20%
Supporting Your Well-being
Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope.
Solventum es un empleador que ofrece las mismas oportunidades. Solventum no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.
Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process. Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.
Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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