- Location
- Shanghai, China
- Type
- Full-time
- Department
- IT
- Education
- Bachelor
- Source
- Workday
Description
The Marketing Expert Digital Programs is responsible for developing and optimizing multi-channel digital demand generation programs to drive business growth and enhance customer relationships.
Main Responsibilities & Tasks
- Translate global strategies into digital demand generation multi-channel programs to drive business growth and enhance customer engagement
- Leverage segmentation, market and company data to refine target audiences and select effective digital channels for marketing campaigns, leading to increased campaign effectiveness and reach
- Define KPIs, set measurable goals, and collaborate with digital channel experts to continuously optimize program performance and implement data-driven improvements that enhance overall marketing effectiveness and drive business growth
- Partner with content marketing to define content requirements and mapping throughout digital customer journey stages, resulting in enhanced engagement, seamless customer experience, and improved conversion rates
- Partner with digital channel experts or external agencies to ensure optimal campaign execution in channels, landing pages and other tactics, resulting in increased engagement, conversion rates, and overall campaign effectiveness
- Research marketing trends to continuously innovate lead generation approaches in order to enhance lead quality, increase conversion rates, and maintain competitive advantage
Qualifications & Skills
- Bachelor's degree in business administration, marketing, communication, biotechnology, media, or related field
- Proven experience in developing and executing successful digital B2B demand generation programs, preferably in Pharma or Life Sciences
- Strong data analysis skills for program optimization and excellent knowledge of inbound & outbound digital channels and their role in the customer journey
- Ability to collaborate effectively across the organization and drive direction with cross-functional teams
- Business savvy with attention to detail and a passion for staying abreast of emerging trends and marketing tactics
About Sartorius
Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide.
We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.
Join our global team and become part of the solution. We are looking forward to receiving your application.
www.sartorius.com/careers
