Digital Media Planning

Agency :

Havas Media

Job Description Summary :

This role requires an innovative and pro-active digital media planner and buyer with a natural ability in client servicing. As the Group Head, you will be required to plan and take ownership of cross-channel, buy, implement, optimize and report on brand and performance media campaigns across a wide variety of platforms.

Job Description :

KEY RESPONSIBILITIES:

• Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads
• Conceptualize and produce holistic communication strategies, related to the clients' campaign KPI
• Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
• Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led
• Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand’s online assets
• Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results
• Negotiate with media publishers
• Lead role in training and managing team members in digital media
• Collaborating with all departments in the agency
• To be the primary point person on key accounts
• In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions

PROFILE REQUIREMENTS:

• 6-7 years of relevant work experience
• Post Graduate Degree/ Diploma  in Advertising/Marketing/Communication
• Solid understanding of marketing and media planning principles
• Experience using technology to connect with key target audience segment
• Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

PREFERRED SKILLS:

• Excellent research and analytical thinking skills
• Excellent verbal and writing skills
• Resourceful problem solver
• Team player, and ability to work under pressure
• Experience in performance and programmatic media planning would be an advantage

Skills :

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.