Head of Marketing

As the head of our dynamic marketing team, you'll be at the forefront of shaping the future. Reporting to the Chief Product Officer (CPO), you'll drive the evolution of our marketing strategy, focusing on brand development, demand generation, and cutting-edge product marketing.

What You'll Do

• Inspire, develop, and lead our marketing team of young, creative minds.
• Craft and execute a forward-thinking marketing and demand generation strategy.
• Cultivate the client’s brand as a trusted partner in the ever-evolving Canadian ISP market.
• Boost our top-of-the-funnel leads through an array of channels, from content marketing to social networking, webinars, and more.

• Take the helm in directing, nurturing, and energizing the marketing team.
• Implement systems and processes to boost productivity and eliminate roadblocks.
• Foster a culture of experimentation, daring initiatives, continuous learning, and a customer-centric approach.

• Manage and oversee the implementation of our brand and demand generation marketing activities.
• Collaborate closely with the Product Management, Sales, Customer Success, and BDR teams to achieve our organizational goals.
• Understand the unique challenges our product addresses within the target market and create compelling messages to communicate its value.
• Craft engaging and informative content across all channels, positioning the client's product as an industry thought leader.
• Develop and promote captivating customer case studies and success stories.
• Plan, host, and promote webinars and virtual events featuring internal and external experts.
• Collaborate with our partners on joint marketing efforts, including webinars and trade show appearances.
• Provide comprehensive support to distributors.
• Play a crucial role in shaping the marketing budget, allocating resources, and overseeing expenditures.

About You

• A passion for B2B SaaS marketing – we're seeking individuals who are genuinely excited about what they do.
• A team player with a can-do attitude and a willingness to roll up their sleeves.
• Proven experience in managing demand generation and lead tracking for B2B SaaS products.
• A diploma or bachelor’s degree in Business, Marketing, or a related field.
• Over 8 years of marketing experience, with at least 5 years in B2B SaaS product and brand marketing.
• A minimum of 2 years of experience leading teams of marketing professionals.
• Demonstrated expertise in content creation and content marketing.
• Exceptional writing and copy-editing skills.
• Strong project management skills, capable of successfully juggling multiple projects and timelines.
• Familiarity with marketing tools such as HubSpot and Google Analytics
• An openness to learning and experimenting with new strategies and tools.
• A positive, drama-free attitude that's contagious throughout the team.