We are looking for a creative, analytical, and performance-driven E-Commerce Marketing & Operations Executive with strong hands-on experience in digital advertising and online marketplaces. The role will primarily focus on driving online sales through paid marketing campaigns, while also supporting daily e-commerce operational activities.
Key Responsibilities:
- Plan, create, manage, and optimise paid advertising campaigns across Amazon Ads, Noon Ads, Google Ads, Meta Ads Manager, Facebook, and Instagram.
- Monitor and improve key campaign metrics including ROAS, CPC, CTR, conversion rate, advertising spend, traffic, and online sales performance.
- Analyse campaign and marketplace performance to identify opportunities for improving visibility, conversions, customer acquisition, and revenue.
- Support promotional campaigns, product launches, seasonal offers, and marketplace marketing activities.
- Manage and optimise product listings, content, keywords, promotions, pricing, and product visibility across online marketplaces.
- Prepare weekly and monthly digital marketing and e-commerce performance reports with actionable insights and recommendations.
- Create or coordinate basic product images, packshots, promotional banners, marketplace creatives, and digital campaign content.
- Track market trends, competitor activities, pricing, promotions, and advertising strategies across major online marketplaces.
- Coordinate with internal teams to ensure marketing campaigns are aligned with stock availability, pricing, and business objectives.
- Manage daily e-commerce activities across online marketplaces and e-commerce partners.
- Process LPOs, purchase orders, and online orders and coordinate with Warehouse and Logistics teams for timely fulfilment.
- Monitor order status, stock availability, deliveries, cancellations, returns, and marketplace-related operational issues.
- Work closely with Sales, Warehouse, Logistics, Finance, and Supply Chain teams to ensure smooth daily e-commerce operations.
Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, E-Commerce, Business Administration, or a related field.
- Relevant experience in digital marketing, e-commerce, online marketplaces, FMCG, Retail, Food & Beverage, or Consumer Products will be an advantage.
- 1–3 years of hands-on experience with Amazon Ads, Noon Ads, Google Ads, Meta Ads Manager, and online marketplaces.
- Strong understanding of ROAS, CPC, CTR, conversion rates, campaign optimisation, digital advertising, and online sales analytics.
- Good knowledge of Microsoft Excel and performance reporting.
- Basic knowledge of Canva, Photoshop, or similar creative tools will be an advantage.
- Strong analytical, communication, coordination, and problem-solving skills.
- Willingness to handle daily e-commerce operational activities alongside digital marketing responsibilities.