Digital Content Specialist

Job Posting Title:

Digital Content Specialist

----

Hiring Department:

ET - Vice President and Office of CIO

----

Position Open To:

All Applicants

----

Weekly Scheduled Hours:

40

----

FLSA Status:

Exempt from FLSA

----

Earliest Start Date:

Immediately

----

Position Duration:

Expected to Continue Until Oct 19, 2027

----

Location:

AUSTIN, TX

----

Job Details:

General Notes

This is a fixed term position that may end one year after the employee’s start date.

 

Flexible work arrangements are available for this position, including the ability to work remotely within the United States. We prefer a candidate located in the greater Austin area as travel to campus for occasional in-person events, training, team meetings, activities, etc., may be required.

 

This position provides life/work balance with typically a 40-hour work week, and travel limited to training (e.g., conferences/courses).

 

Enterprise Technology is dedicated to supporting the mission of the University of Texas at Austin of unlocking potential and preparing future leaders of the state.

Your skills will make a difference.

You’ll be working for a university that is internationally recognized for research and the work you do will make a difference in the lives of our students, faculty and staff. If you’re the type of person that wants to know your work has meaning and impact, you’ll like working for our campus.

The University of Texas at Austin and Enterprise Technology provide an outstanding benefits package to our staff. Those benefits include:

• Competitive health benefits (Employee premiums covered at 100%, family premiums at 50%)
• Vision, Dental, Life, and Disability insurance options
• Paid vacation, sick leave, and holidays
• Teachers Retirement System of Texas (a defined benefit retirement plan) or the Optional Retirement Program (a defined contribution plan)
• Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Training and conference opportunities
• Tuition assistance
• Athletic ticket discounts
• Access to UT Austin's libraries and museums
• Free rides on all UT Shuttle and Capital metro buses with staff ID card

For more details, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards

Must be authorized to work in the United States on a full-time basis for any employer without sponsorship.

This position requires you to maintain internet service and a mobile phone with voice and data plans to be used when required for work.

Purpose

The Digital Content Specialist owns the day-to-day planning, creation, and growth of Enterprise Technology’s social media channels and recurring storytelling campaigns. This position develops audience-centered content and marketing approaches, creates original multimedia content, identifies and captures stories across campus, and uses performance insights to strengthen awareness of Enterprise Technology’s people, services, initiatives, and impact.

 

This is a hands-on role for a proactive content creator who can move projects from idea to execution. The specialist is expected to take ownership of digital channels, show initiative, bring forward fresh ideas, stay current with platform trends, and regularly work across campus to capture photography, short-form video, success interviews, events, and stories.

 

The Digital Content Specialist works closely with the Communications team to plan and deliver coordinated, accessible, and brand-aligned content across social media channels, podcast, and monthly newsletter contributions. The position contributes to content and marketing strategy while independently managing recurring campaigns, production workflows, and day-to-day publishing.

Responsibilities

Content Creation & Storytelling:

• Identify and tell stories that showcase Enterprise Technology's people, services, initiatives, and impact.
• Capture and create photography, video, written content, and multimedia assets for digital channels.
• Produce Employee Spotlights, success stories, service features, and other storytelling content.
• Create branded assets using Adobe Creative Cloud and Canva.
• Ensure content meets University branding, accessibility, and editorial standards.

Social Media Management & Audience Growth:

• Own the day-to-day management of Enterprise Technology's social media channels.
• Develop and execute content strategies that increase awareness, engagement, and audience growth.
• Maintain content calendars and publishing schedules.
• Create, publish, and optimize content across social platforms.
• Monitor trends and identify opportunities for new and engaging content.

Podcast & Employee Spotlight Programs:

• Manage the ET Talk podcast program and maintain a regular release schedule.
• Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.
• Lead the Employee Spotlight program, including planning, interviews, publishing, and promotion.
• Collaborate with the student Multimedia Specialist to produce podcast and spotlight content.

Marketing & Campaign Support:

• Support marketing and awareness campaigns for Enterprise Technology services, projects, and initiatives.
• Develop content and promotional strategies aligned with communications plans.
• Collaborate with the Communications Specialist on service spotlights, campaigns, and newsletters.
• Help identify and promote success stories across Enterprise Technology.

Analytics, Planning & Program Management:

• Monitor content, social media, and campaign performance.
• Provide recommendations to improve engagement and audience growth.
• Maintain content workflows, editorial calendars, and documentation.
• Manage multiple projects and recurring programs simultaneously.

Additional Duties:

• Support campus and Enterprise Technology events through content creation, photography, promotion, and on-site coordination as needed.
• Participate in special projects and initiatives that support Enterprise Technology communications, marketing, and engagement goals.
• Perform other related functions as assigned.

 Required Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, digital communications, digital media, or a related field, or equivalent professional experience.
• Experience managing organizational or brand social media channels and developing content strategies that support audience engagement and growth.
• Strong portfolio demonstrating proof of social media campaigns, digital storytelling, audience engagement, photography, short-form video, and written content across multiple channels.
• Experience creating and editing digital content, including photography, short-form video, graphics, and written content for social and digital platforms.
• Proficiency with Adobe Creative Cloud and Canva for content creation, photo editing, video editing, and graphic design.
• Strong writing, editing, interviewing, and storytelling skills, with the ability to tailor content for different audiences and channels.
• Experience using social media analytics and audience insights to evaluate performance and inform content decisions.
• Ability to independently manage projects, prioritize competing deadlines, and move work from concept through publication.
• Knowledge of accessibility best practices for digital content, including captions, alternative text, readable graphics, and accessible copy.
• Excellent organizational, communication, collaboration, and project management skills.
• Ability to work regularly on campus to capture content and transport photography or video equipment.

Equivalent combination of relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Experience producing or managing a podcast, video series, interview series, or other video production programs.
• Experience working in higher education, technology, and a large organization.
• Experience contributing to integrated marketing or communications campaigns.
• Experience coordinating, directing, or collaborating with student employees, videographers, designers, photographers, or other creative contributors.
• Familiarity with social media management, scheduling, analytics, email marketing, content management, and project management tools.
• Experience conducting interviews and developing stories from subject matter experts, faculty, staff, or organizational leaders.

Salary Range

$45,900 + depending on qualifications

Working Conditions

• Hybrid work environment, with a combination of on‑site and remote work; position requires residence in or the ability to commute to the Austin, Texas area.
• Frequent movement across campus to photograph, record, interview, and cover events or team activities.
• Repetitive use of a keyboard and creative software tools.
• Occasional lifting of equipment (up to 25 pounds) for photography or video needs.

Work Shift

• Monday – Friday, flexible between 7am-6pm

Required Materials

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

----

Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

----

Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

----

Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

----

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

----

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

----

Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

----

E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

----

Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.