Digital Content Specialist

Job Title:

Digital Content Specialist

Job Description

The Digital content specialist should lead autonomously to the implementation of high-quality content on Clients's Digital channel properties for Client brand. He/She demonstrates exceptional expertise in tailoring content to meet the unique needs of DTC, Amazon and key Client online retailers while creating the content strategy for all the channels enhancing the customer journey. The collaborative efforts of the role will extend to cross-functional teams, including Brand, Retail, eBusiness, Data & Insights and the broader digital team, ensuring a cohesive and impactful digital marketing approach.

Key Responsibilities

• Owns the creation, execution, and performance optimization of the digital content strategy for Client’s DTC channel, with primary focus on Homepage, Landing Pages, and Blog content.
• Lead the content ideation, creation, and deployment of Homepage and Landing Pages, including hero messaging, modules, and supporting content.
• Partner with eCommerce, Creative, and UX teams to ensure high‑impact, conversion‑driven layouts.
• Continuously optimize content based on performance, seasonality, launches, and commercial priorities.
• Ensure consistency of tone of voice, visual standards, and storytelling across all DTC touchpoints.
• Independently manage the Amazon and Client’s key online retailers' properties with complete autonomy and provide content expertise.
• Develops & executes content strategies and campaigns aligned with brand objectives, target audience and channel specificities.
• Demonstrates exceptional expertise in tailoring content to meet the unique needs of Amazon and business goals & priorities.
• Manages & briefs content/SEO vendors enabling X-brand learnings for higher efficiency.
• Explore, identify, and recommend emerging platforms to foster innovation.
• Organize frequent catch ups with the cross-functional teams to collect, review, and upload digital content to Amazon properties, adhering to brand guidelines and specifications.
• Partner with the brand teams to get the right content for Client’s digital channels product pages and Brand stores that drive higher conversion rates & user engagement.
• Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
• Implement in-platform SEO techniques to optimize content visibility and searchability within retailer platforms.
• Define & advise on relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
• Understands the digital content ecosystem and is able to work on the retail/Brand sites/DTC platforms.
• Work with the wider content team to populate the high-level content calendar and provide visibility to internal stakeholders in terms of content updates on Amazon and Client’s Digital channels.
• Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards.
• Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content.
• Track and analyze content performance metrics, comparing the impact before and after content updates.
• Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.
• Stay abreast of the latest developments in content marketing at retail & project management tools.

 

Experience/Technical Skills

• University degree (Economics, Business, Marketing or equivalent)
• 1+ years’ experience in digital content marketing
• Proven experience in successfully managing content projects
• Strong understanding and experience of B2C channels, especially Amazon, DTC, retail platforms, and Shopify
• Minimum 1 year of hands-on experience working on Amazon B2C/retail content
• Experience creating and managing content briefs
• Good understanding of how retail content works across multiple digital channels
• Strong working knowledge of SEO
• UX/UI knowledge is beneficial
• Exposure to the EMEA region and familiarity with diverse markets and cultures is beneficial
• Project management skills in a matrix organization are a plus
• Familiarity with creative platforms such as Figma is a plus
• Strong MS Office knowledge
• Fluent in English (spoken and written) – C1 minimum
• Any other European language is an asset

 

Competencies

• Results Orientation
• Collaboration / Teamwork
• Problem Solving and Decision Making
• Strong Communication Skills
• Functional / Technical Expertise
• Stakeholder Management
• Attention to Detail
• Adaptability and Continuous Improvement

 

What we offer:

• Competitive salary
• Remote working model, with the ability to travel to the office at your own expense during client visits
• Standard working hours (Monday–Friday; bank holidays off)
• Monthly transportation/internet allowance in addition to the base salary
• Bonus for important life events
• Additional medical plan: health and dental care
• Life and Disability insurance
• Sport Card (co-financed by the employer)
• Discounts on various goods and services
• 5 additional days for educational purposes

Please note that this opening is available for applicants from Bulgaria only.

Location:

BGR Sofia - Advance Business Center

Language Requirements:

Time Type:

Full time