- Department
- Marketing
- Source
- Keka
Description
About BIK.ai and Manifest AI
We are building the best automation company for retail and ecommerce brands. Our mission: increase Earth's GMV.
- Manifest AI is an agentic builder platform (Agent Studio) that lets brands build their own AI agents without code, across storefront, WhatsApp, Instagram, email and post-purchase. 500+ brands run on it.
- BIK.ai is a full-stack CRM for D2C brands: helpdesk, marketing automation and an AI agent builder in one.
We went from zero to ~$7M ARR in about three years. We are backed by Y Combinator and Peak XV (formerly Sequoia India), with leadership in New York and the core team in India.
What we look for in everyone: ownership without being asked, speed, comfort with ambiguity, and a bias for measurable customer outcomes over activity.
About the Role
You turn our 500+ customers into our biggest growth channel, and you run the experiments that fill pipeline for Manifest AI and BIK.
Key Responsibilities
Growth
- Own the top of funnel: website conversion on getmanifest.ai, lead capture, nurture and handoff to sales.
- Run a weekly experiment cadence across landing pages, offers (free CX audit, 30-day trial, paid pilot), email and LinkedIn.
- Work with our performance marketer on paid channels and hold the team to pipeline and CAC, not clicks.
- Build and maintain growth reporting in HubSpot: traffic to MQL to SQL to closed-won, by channel.
Customer marketing
- Build a case study engine: at least two published customer stories a month with hard numbers (automation rate, ROI, influenced revenue).
- Run reference, review and advocacy programs (G2, Shopify App Store, testimonials, customer LinkedIn posts).
- Drive adoption and expansion marketing to existing customers: launches, new agents, webinars, newsletters.
- Turn customer wins into sales assets: one-pagers, ROI calculators, vertical playbooks.
- Run customer community and events alongside the founders.
What we are looking for
- 4-7 years in B2B SaaS marketing, with clear ownership of a pipeline or revenue number.
- Has shipped customer marketing at scale: case studies, review programs, advocacy.
- Strong writer who can interview a customer and turn it into a sharp story in a day.
- Data-fluent: comfortable in HubSpot, GA and spreadsheets, and makes decisions from them.
- Understands ecommerce and D2C buyers, ideally US and India both.
- Moves fast, works with little process, and wants to own outcomes directly with the CEO.
Nice to have
- Experience marketing an AI or automation product.
- Has built a LinkedIn content engine for founders or a brand.
Success Metrics: First 6 Months
- Marketing-sourced pipeline and SQLs.
- Website and trial conversion rates.
- Case studies, reviews and references published per month.
- Expansion revenue influenced by customer marketing.
Skills
SQLHubSpot