- Workplace
- Hybrid
- Seniority
- Senior
- Education
- Bachelor
Description
About Social Ghana
Social Ghana is an award-winning full-service creative agency based in Accra, Ghana. With a strong emphasis on digital marketing, we help brands thrive in the rapidly evolving digital landscape.
At Social Ghana, we pride ourselves on our ability to think outside the box and bring fresh and relevant perspectives to every brand we work with. We combine our expertise with a deep understanding of consumer behavior to deliver impactful and results-driven content.
Our team consists of talented individuals who are passionate about creativity, innovation, and delivering exceptional results. Our services include branding and design, social media marketing, traditional marketing and production.
Overview
As a Senior Copywriter, you will actively create compelling content while driving the creative vision and strategy across multiple brands. This role demands a hands-on approach—writing, editing, and developing strategic content directly. You will collaborate with key stakeholders and cross-functional teams to bring brand stories to life, ensuring that each piece aligns with client objectives and resonates with target audiences. In this role, you won’t just delegate; you’ll roll up your sleeves to produce high-quality work while mentoring and leading your team to excel. Success requires a blend of creative flair, strategic thinking, and practical execution.
Responsibilities
- Write scripts, website copy, social media posts, email campaigns, and other marketing materials tailored to brand objectives.
- Develop and implement content strategies aligned with the personalities and business goals of each brand or client.
- Work closely with designers, art directors, and marketing teams to ensure all messaging is consistent and effective.
- Provide hands-on support to the team by working directly on campaigns while offering guidance, feedback, and mentorship to junior copywriters.
- Manage content calendars to ensure deadlines are met without compromising quality.
- Oversee the quality of all copy and content assets to maintain brand voice, tone, and consistency.
- Collaborate with account directors to build strong client relationships, participate in strategy meetings, and align on expectations.
- Monitor campaign performance and analytics, using insights to refine messaging and enhance effectiveness continuously.
- Lead brainstorming sessions to develop creative solutions and innovative ideas for campaigns.
- Present creative concepts and pitches directly to clients with clarity and confidence.
- Work with the art director to ensure that the visual elements complement and elevate the messaging.
- Shape brand standards and content workflows to guarantee consistency across all platforms and channels.
- Stay ahead of industry trends and competitive developments to position brands for differentiation.
- An undergraduate degree
- 5 years or more of proven work experience in a similar role
- Demonstrated leadership skills with the ability to guide and inspire a team
- Proven experience in client relationship management and presentations
- Excellent written and verbal communication skills with a keen eye for detail
- Strong understanding of content marketing principles, including content creation, targeting, distribution, and performance analysis
- Creative thinking and the ability to generate innovative content ideas
- Experience using content management softwares and analytics tools
- Exceptional organizational and project management abilities
- Excellent time management and organizational skills
- The ability to work independently and collaboratively
- The ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strong analytical skills and the ability to interpret data to drive content strategies
- Good receptiveness to feedback/adaptability
- Agency experience is a big advantage
- Training and development support to ensure your continuous professional and personal development.
- Health insurance cover so you don’t have to worry about hospital bills.
- 3 days paid time off every month so you can recharge and get your creative juices flowing again.
- Exciting work space that embodies the feeling of home and comfort to boost your creativity and keeps you relaxed while you work.
- Hybrid work environment.
Skills
Content MarketingProject Management