Media Specialist

Description

Liberty Mutual's in-house Media team, Bedloe, is seeking versatile and data-driven Media Buying & Analytics Specialists to join our dynamic group. With team expansion, there are currently two roles available — Paid Search and Cross Media Insights. Roles will focus on driving media strategy, execution, and performance optimization through robust analytics and data driven decision making.

 

You will be a key contributor to the end-to-end media buying process: from campaign planning and budgeting, to daily performance management, partner relationships, and analytical insights that inform strategic decisions. The ideal candidate is comfortable navigating a fast-paced, consistently evolving media landscape with complex and nuanced data and can effectively communicate findings to cross-functional teams and senior leadership.

 

Responsibilities

• Strategic Analytics & InsightsLeverage advanced analytics to evaluate campaign effectiveness, identify growth opportunities, and test approaches. Develop actionable insights and recommendations that drive strategic decision-making and incremental media spend optimization.
• Cross-Functional CollaborationPartner closely with Marketing, Modeling, Product, Finance, and Channel teams, as well as external vendors and media partners, to develop integrated media strategies that align with broader business goals. Manage and nurture external vendor relationships, including holding partners accountable for deliverables. Translate analytical findings into clear, compelling presentations and recommendations for stakeholders and senior leaders.
• Innovation & Continuous ImprovementSeek out new media opportunities, tools, and methodologies to improve marketing efficiency and scale. Lead initiatives to automate reporting, streamline data processes, and build dashboards or visualization tools to empower decision makers.
• Media Campaign Management & OptimizationLead and manage campaign performance across owned tactic. Own daily/weekly/monthly tracking, budget management, bid/targeting strategy optimization, and ROI analysis to maximize acquisition efficiency and profitability.

Qualifications

• Bachelor’s degree or equivalent experience; 1–3+ years of relevant experience in media buying, analytics or related roles.
• Strong quantitative and qualitative analytical skills; proficiency with data querying and analytics tools such as SAS, SQL, Excel, Snowflake and visualization platforms like Power BI.
• Ability to connect data trends and identify key drivers through strong critical thinking and analytic ability.
• Strong PowerPoint and presentation skills, with experience preparing materials for a variety of audiences.
• Relationship management skills and experience collaborating cross-functionally with both internal teams and external vendors.
• Highly curious, detail-oriented, and self-motivated with a passion for continuous learning and ownership over work.

Employees may apply for a new role after completing 12 months of employment in their current position.

 

Employees should review all role requirements and apply only for positions for which they are eligible. Hiring processes may vary by country, including differences in procedures, requirements, and timelines.  For country-specific details, please consult your local recruiting / HR team.

Travel

10%