Paid Media Specialist (Programmatic & Display)

Where you’ll work:

Guatemala City, GU, GT

Marketing at GoTo 

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. 

Your Day to day 

As a Paid Media Specialist (Programmatic & Display), you will be working on

• Lead display and programmatic strategy and execution across The Trade Desk, Google Demand Gen, and other DSPs and display networks, driving qualified demand for our IT products.
• Build, launch, and optimize campaigns end to end, including audience and contextual targeting, retargeting, bidding, frequency, and inventory selection.
• Manage budgets and pacing, adjusting as performance shifts to maximize ROI, pipeline, and revenue.
• Run an experimentation roadmap (A/B, multivariate, incrementality, holdout, creative, and landing page tests) and share learnings through playbooks.
• Develop first-party and third-party audience strategies, including account-based and lookalike audiences, with marketing operations and analytics.
• Partner with creative, web, product marketing, marketing operations, and analytics to improve messaging, conversion paths, lead quality, and attribution.
• Monitor traffic quality, viewability, brand safety, and invalid traffic, and address issues promptly.
• Report on efficiency, pipeline, and revenue, turning data into clear recommendations.
• Ensure compliance with privacy and advertising policies (GDPR, CCPA, consent management).

What We’re Looking For 

As a Paid Media Specialist (Programmatic & Display), your background will look like

• 3+ years managing display and programmatic campaigns, ideally in B2B SaaS.
• Hands-on experience with The Trade Desk and Google Demand Gen (or Google Display & Video 360), including campaign build, targeting, bidding, and optimization.
• Demonstrated results driving pipeline or revenue growth while improving efficiency (ROAS, cost per qualified lead).
• Experience managing budgets and pacing against pipeline, revenue, or ROAS goals.
• Fluency in English and the ability to present results clearly to a variety of audiences.
• Experience running structured A/B and multivariate tests and turning results into next steps.
• Analytical skills with Excel or similar tools, GA4, and a BI tool such as Looker or Tableau.
• Working knowledge of pixels, UTMs, tag management, and CRM or marketing automation (Salesforce, Marketo, or similar).
• Initiative, accountability, and a collaborative approach in an evolving environment.
• English proficiency (B2 level or higher), with the ability to collaborate, communicate, and write in a professional environment
• Nice to have: experience with ABM or intent-data platforms (such as 6sense), native, connected TV, or audio channels, or marketing B2B, IT, SaaS, or remote support solutions.

What We Offer 

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days 
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching 
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.

Specific benefits and offerings may vary by country in line with local regulations and market practices.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.