Data Strategy Business Director

Agency:

PHd

Job Function:

Data and Analytics

Job Subfunction:

Data Strategy and Governance

Job Description:

As the Data Strategy Business Director, you will be in charge of leading and growing data strategy and performance analytics services for PHD UK our Consultancy – Beyond and across PHD UK  brands which includes brands such as Entain, British Heart Foundations, Warner Brothers, Virgin Atlantic Airways

You'll be instrumental in crafting, executing, and overseeing innovative data strategies, leveraging cutting-edge analytics to drive both our company's and our clients' success.

You will be responsible for shaping the clients and agency data strategy, testing agenda and performance analytics solution and subsequent technology narrative. Essentially helping to build a strong data strategy & analytics offering.

 

Key Responsibilities

 

- Strategic Vision: Lead the development and actual execution of data strategies .that align with client objectives, harnessing insights to optimise brand campaign performance, drive business outcomes and market presence. Productise and build data strategy and analytics products and services.  This would include communicating about the proposition, shaping consulting products and maturity framework.

 

- Client Collaboration: Act as the Data Strategy client partner for our most senior clients to improve an their data maturity through the use of their first-party data, Acxiom data product and solutions, CPD capabilities, clean rooms, reporting, and analytics.

 

- Data Mastery: Oversee the analysis of campaign and client business data to identify drivers of growth, transforming them into actionable insights that propel client success and inform internal strategic decisions.

 

- Drive adoption of data and technology solutions by identifying, championing, and implementing data usages that enhance team capabilities, improve efficiency, and enable scalable data practices.

- Lead end-to-end delivery of data solutions, from strategic planning and solution design through testing, implementation, and deployment, ensuring high-quality execution aligned with client objectives and business outcomes.

 

- Serve as the primary client point of contact (POC) for data and audience strategy, translating business requirements into actionable technical solutions, managing stakeholder expectations, and building trusted client relationships.

- Own technical delivery across audience activation workflows, including audience build design, test creation and execution, writing RTBs (Ready-to-Build specifications), QA, and deployment of audience data into activation and media platforms.

- Provide team leadership and line management for a team of four, including 1 Data Strategist, 2 Data Analysts, and 1 offshore Data Analyst, driving capability development, mentoring, and best-in-class delivery

 

- Communication Prowess: Effectively articulate findings and recommendations to both technical and non-technical stakeholders, elucidating the value of data-driven strategies in achieving business goals.

 

- Cross-Functional Leadership: Collaborate across multiple agency domains, from creative to customer relationship management.

 

- Education and Advocacy: Serve as the ambassador for data strategy, educating internal teams and clients on the importance and potential of data, and advocating for investments in data capabilities.

 

- Elevate our offering: Represent PHD UK Data Strategy and support the creation and internal / external communication of data strategy thought leadership and best practices. Deliver thought leadership and POVs for use across clients.

 

- Performance Measurement and Optimization: Partner with measurement teams to establish and monitor key performance indicators (KPIs) for data initiatives, continuously optimizing strategies to maximize return on investment.

 

- Network Collaboration: You will collaborate with counterparts internally and across the network to ensure data strategies can be executed as effectively as possible and ensuring we are sharing best practices. 

     

- PHD Partnership: Partner with the Technology, Data Planning teams, and Media Experience Business Directors to ensure data strategies are aligned and implemented within the full media ecosystem. 

 

- Technological Maturity: Work closely with PHD and OMG technical counterparts to ensure all client recommendations include relevant technical guidance to ensure strategy can be implemented. (For example, clean room adoption.)

 

- Commercial Focus: Work with key PHD stakeholders to spot opportunities to sell in the Beyond proposition, as well as cross-sell of relevant proprietary solutions to complement data strategy. 

 

The opportunity

This is a rare and career defining opportunity to build an agency offering with the support and investment of a well-established agency network. You will have the opportunity to get in at ground level of building out a consultancy offering which is set to grow rapidly over the next 2 years. This is a high-profile role within the agency and will be exposed to the most senior ExCo stakeholders as well as Senior stakeholders from across the network.  This role requires the skills to connect and influence people at all levels and across the client and agency teams.

Whilst technical ability is a must, being able to simplify the complexity and speak to clients and stakeholders in a way the makes Data accessible and “buyable” is key. 

 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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