Insights Analyst

Role overview:

You will provide dedicated business data intelligence and analytical support across the dedicated vertical communications teams within Corporate Affairs. This role turns data, audience signals and communications performance into clear insight, recommendations and actions that strengthen decision-making and reputation management.

What you'll do: 

• Dedicated Business Intelligence Support: Act as the dedicated insights partner for set verticals within the comms departments, working closely with the Insight Lead to understand priorities and deliver decision-ready recommendations. 
• Reporting Ownership: Own the analysis, interpretation and recommendations for your comms teams regular and adhoc reporting, ensuring outputs explain performance, identify trends, risks and opportunities – rather than simply presenting data. Along with supporting teams with post campaign analysis in evaluating against business objectives as needed.
• Data Extraction & Manipulation:  Work with large and varied data sets (Quant and Qual) from multiple sources to uncover performance trends, audience behaviours and opportunities for greater effectiveness or efficiency. Undertake focused and exploratory investigations into priority business and communications questions, combining multiple data sources to develop evidence led points of view and recommendations.
• Insight Communication: Translate complex findings into clear stories, concise performance narratives and actionable recommendations for non-technical audiences and senior stakeholders
• Dashboarding & Reporting:  Develop and maintain dashboards/consolidated reporting solutions that track key performance indicators and enable consistent, assessable reporting.
• Testing & Evaluation:  Support experimentation (e.g., A/B testing, trial measurements) to gauge the ROI of new digital touchpoints, platforms and/or comms campaigns.
• Reputation Intelligence and Listening: Use media, social and audience listening to monitor reputation, identify emerging issues and provide timely intelligence
• Tools, Tech & Compliance: Work with the Group Communications Technology Team to ensure measurement and visualization needs are bedded into our tools and technology across existing and future infrastructure. 

What you'll bring:

Essential criteria

• Proven experience in data analysis, both quantitative and qualitative, and insight generation, with the ability to turn evidence into clear business or communications recommendations.
• Strong experience shaping complex data into compelling performance reviews, including clear interpretation of what the results mean and what stakeholders should do next.
• Experience delivering reporting, post-campaign analysis or strategic investigations across multiple stakeholder groups or business areas.
• Knowledge of communications measurement, audience behavior and digital platforms across internal, external and social.
• Ability to work cross-functionally, manage competing priorities and adapt analysis to the needs of stakeholders.
• Clear written and verbal communication skills, with the confidence to explain insight to non-technical and senior audiences.

Desired criteria

• Experience using analytics and intelligence platforms such as Sprinklr, Google Analytics, Meltwater or WeArisma.
• Experience in reputation intelligence, media or social listening, and the identification of emerging issues or opportunities.
• Experience briefing or executing qualitative research methodologies.
• Data visualization and dashboarding capability.
• A data-literate, insight-led approach, with a focus on simplification, innovation and continuous improvement

Benefits:

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution 
• Private healthcare with mental health support 
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect  
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences  

How you’ll work:

At Sky, we want to be a community that thrives by being together. Flexible working remains a key part of that. We want our people to have the best of both worlds – time working at home, as well as time in the office.  

The hybrid working expectations for this role are 3 days in the Osterley office per week. 

Your office base: 

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon. 

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.

Who we are:

We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can. 

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.  

To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.

To find out more about working with us, search #LifeAtSky on social media.