Senior Sales Manager, Emerging Channel Strategy, Planning and Business Intelligence; 高级销售经理， 新兴渠道战略、计划与业务洞察

Overview

Lead the overall strategy development, annual business planning, and business intelligence for emerging channels. Drive growth and investment efficiency in emerging channels through AOP/ZBB planning, MOR tracking, data insights, and cross-functional collaboration, establishing a sustainable growth model.

Responsibilities

1. Emerging Channel Strategy & Planning

Develop mid-to-long term growth strategies and AOP for emerging channels, defining channel role and strategy, growth plan, and resource allocation.

Lead ZBB process, collaborate with finance and sales teams to plan and evaluate investment efficiency.

Establish business review mechanism (MOR) for emerging channels, regularly report channel performance and provide strategic adjustment recommendations.

2. Business Intelligence & Data Analytics

Build the emerging channel Business Intelligence (BI) analytics framework, integrate internal and external data sources, and deliver insights on consumer behavior, competitor dynamics, and channel trends.

Drive the adoption of data visualization and automated reporting tools to enhance team analytics efficiency.

3. Business Partner and CPFR Leadership

As the primary business partner on planning, forecasting, and replenishment, this role provides dotted-line management of the MT CPFR team—setting priorities, coaching, and ensuring high-quality execution. It develops and maintains CPFR strategies, including forecast calibration, inventory health standards, and root-cause analysis of out-of-stocks. The role leads monthly/quarterly Sales and Supply Chain business reviews, presenting insights and performance improvement plans. It also drives joint business planning with key MT customers, collaborative forecasting, and promotion execution; partners with Supply Chain to optimize inventory deployment, safety stock, and logistics-related processes; and leads the resolution of systemic issues to ensure a seamless customer experience.

4. Strategic Projects

Lead and manage strategic cross-functional projects related to emerging channels, including new business model incubation, and digital ecosystem development.

Ensure project objectives align with overall business strategy and drive initiatives from concept to execution.

Collaborate with internal stakeholders (e.g., strategy, IT, marketing, sales) and external partners to deliver measurable business impact.

Monitor project milestones, track KPIs, and conduct post-project reviews to capture learnings and scale successful pilots.

Qualifications

•Strategic Vision & Business Acumen – Ability to translate market trends and consumer insights into actionable channel strategies that drive sustainable growth. •Pioneering Mindset – Comfortable navigating ambiguity, building new processes and capabilities from scratch, and scaling successful pilots. •Data-Driven Decision Making – Deeply analytical, able to harness data to uncover opportunities, optimize investments, and influence business direction. •Influential Leadership – Strong cross-functional collaboration skills; able to align and inspire stakeholders without direct authority. •Change Agility – Adaptable and resilient in a fast-evolving channel environment; embraces continuous iteration and rapid experimentation. •Execution Excellence – Balances strategic thinking with meticulous execution, ensuring plans are translated into measurable results. •Team Development – Acts as a mentor and capability builder, fostering a culture of learning, curiosity, and data literacy within the organization.