Head of eCommerce

Description

About Clare V.

Clare V. is a line of accessible-luxury pieces born and based in sunny Los Angeles, California. Led by founder Clare Vivier, Clare V. is a distinctive reflection of Clare’s unique background, passions, and vision. More than 10 years ago, Clare started making the types of bags she wanted but couldn’t find anywhere. As the brand grew, she proudly kept production local to Los Angeles, meanwhile forging partnerships with local and global organizations working to make a positive difference in the world. Today, Clare V. remains committed to conscious practices while creating collections that are bold yet enduring, elevated yet accessible, and irresistibly charming yet rooted in everyday practicality. The brand headquarters is located in the Silver Lake/Frogtown area of Los Angeles and is actively led by Clare Vivier.

Summary

The Head of eCommerce is responsible for developing and executing the sales and growth strategy for ClareV.com. This role partners with cross-functional leaders across the organization to drive digital growth, enhance the consumer journey, and integrate eCommerce across all brand touchpoints to deliver a best-in-class omnichannel experience. 

Responsibilities:

eCommerce Strategy

• Lead and execute the strategy to drive Clare V.’s eCommerce growth, including developing one-year and three-year roadmaps with key milestones to achieve growth plans.
• Own the eCommerce P&L, developing strategies to support revenue goals while effectively managing website operations, team resources, and expenses to achieve profitability targets.
• Oversee performance against digital KPIs to ensure revenue, profitability, and long-term growth goals are achieved.
• Oversee all aspects of the online business, including channel strategy, site merchandising, user experience, and site optimization.
• Partner with Marketing leadership on performance marketing initiatives to support a best-in-class digital ecosystem.
• Lead the omnichannel integration of eCommerce across Retail, Customer Service, Distribution, Marketing, and other areas of the business.

Consumer Journey & Experience

• Develop and execute a best-in-class digital consumer experience strategy, including segmented customer journeys designed to drive acquisition, conversion, retention, and satisfaction.
• Balance profitability and customer lifetime value through continuous improvement of the site experience and a strong focus on customer satisfaction.
• Identify opportunities throughout the digital customer journey to improve engagement, conversion, and retention.

Site Operations & Performance

• Oversee daily eCommerce operations, including online merchandising, promotions, site operations, and content execution.
• Partner with Merchandising to monitor onsite assortment strategy and visual e-merchandising and provide recommendations to optimize product presentation.
• Lead reporting and analytics for the eCommerce channel, providing timely insights and recommendations to optimize performance and inform strategic decisions.
• Leverage data, business analysis, and consumer insights to forecast sales, inform strategy, and enhance the overall consumer experience.
• Maintain and evolve a robust testing framework to increase the volume and pace of learning across the business.
• Manage the overall budget and performance of the eCommerce development agency and integration partners.
• Collaborate with Marketing to develop the annual performance marketing strategy, ensuring alignment with eCommerce business goals for awareness, traffic, conversion, and revenue.
• Stay current on eCommerce best practices, industry trends, and emerging technologies to identify opportunities for growth and improvement.

People Leadership & Cross-Functional Partnership

• Lead and develop a high-performing eCommerce team focused on driving site performance and achieving or exceeding internal and industry benchmarks.
• Foster strong cross-functional collaboration with stakeholders throughout the organization to ensure alignment, optimize content and execution, and build organizational buy-in.
• Identify and escalate issues as appropriate to support smooth processes from planning through execution.
• Consult on cross-functional projects to ensure eCommerce principles and business requirements are incorporated.
• Lead the Clare V. Customer Service team in delivering a best-in-class customer experience.
• Manage the Clare V. Warehouse team in meeting eCommerce SLAs and customer satisfaction KPIs, including mis-ships, order errors, and the unboxing experience.

Requirements

Qualifications

Required:

• Significant experience leading eCommerce or digital commerce for a consumer-facing brand, preferably within fashion, accessories, luxury, or a related retail environment.
• Demonstrated experience developing and executing eCommerce growth strategies.
• Experience owning or managing an eCommerce P&L, including revenue, expenses, and profitability.
• Strong understanding of digital merchandising, site optimization, conversion, customer acquisition, retention, and lifetime value.
• Experience developing and monitoring eCommerce KPIs and using data and analytics to drive business decisions.
• Experience managing external development agencies, technology partners, and/or digital vendors.
• Demonstrated people-management experience, including developing and leading high-performing teams.
• Strong cross-functional leadership and communication skills with the ability to influence stakeholders across multiple areas of the organization.
• Strong analytical, financial, organizational, and problem-solving skills.

Preferred:

• Experience leading an omnichannel eCommerce business with both digital and brick-and-mortar retail operations.
• Experience overseeing Customer Service and/or partnering closely with fulfillment and distribution operations.
• Experience with eCommerce platforms, analytics tools, testing/optimization tools, and related digital technologies.
• Experience working with performance marketing teams and agencies.
• Experience in a high-growth or evolving consumer brand environment.

Physical Requirements:

• Ability to remain in a stationary position and work at a computer for extended periods.
• Ability to communicate effectively in person and through digital communication platforms.
• Ability to travel occasionally as required by business needs.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Additional Information:

• This job description is intended to describe the general nature and level of work performed and is not intended to be an exhaustive list of all duties, responsibilities, or qualifications.
• Duties and responsibilities may change at any time, with or without notice, based on business needs.

Work Environment:

• This role requires 5 days per week in-office at our Frogtown, Los Angeles studio
• Work is performed in a creative studio and office environment with frequent collaboration

Studio Life & Culture:

This position is based out of our Frogtown Studio Offices, located in one of L.A.’s most vibrant and creative neighborhoods–known for its arts scene, local cafes, and laid-back riverside charm. 

For our studio-based team members, we foster a work environment that supports creativity, connection, and community. Perks include:

• A fully stocked kitchen with healthy snacks and beverages
• Monthly catered lunches to bring the team together
• Quarterly team-building events, including meaningful volunteer outings throughout the Los Angeles community

Compensation & Perks:

Pay range of $175,000 -$220,000 annually , along with annual cost-of-living analysis, end-of-year bonus opportunities, and generous employee discounts. Plus, enjoy bi-annual product credits to keep you connected with the brand. 

Comprehensive Benefits Package:

We Care about your total well-being—both inside and outside of work. Our benefits include:

• Medical, dental, and vision insurance to keep you and your family covered
• Flex Spending Accounts and Transportation Management Accounts
• Life and Long-term disability insurance for peace of mind
• Paid vacation, personal days, and sick time to help you recharge
• Guardian ancillary plans for added protection and flexibility
• Employee Assistance Program (EAP) offering confidential support for life's challenges
• 401(k) with company match to help you build a strong financial future

Clare V. is committed to creating an inclusive environment for all employees and welcomes applicants from all backgrounds to apply. We believe that diverse perspectives make for stronger teams and better ideas. We’re proud to be an Equal Opportunity Employer and are committed to creating an inclusive, respectful workplace where everyone can thrive.

 
In compliance with applicable federal, state, and local laws–including the California Fair Employment and Housing Act (FEHA)--we do not discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability (physical or mental), medical condition, genetic information, marital status, military or veteran status, or any other protected characteristic.

We are also committed to providing reasonable accommodation to applicants with disabilities. If you need support during the application process, please contact us at [email protected]. 

 
Our company conducts background checks as part of the hiring process after a conditional offer has been made. A criminal conviction will not automatically disqualify you from employment. We consider the nature of the offense, the time elapsed, and its relevance to the position.

Applications will be reviewed on a rolling basis until the position is filled.

Notice to California applicants: https://privacy.clarev.com/job-applicant-privacy-notice