Programmatic Specialist

The DV360 Specialist is responsible for the planning, setup, management, optimization, and reporting of programmatic display, video, audio, connected TV (CTV), and digital out-of-home (DOOH) campaigns through Google Display & Video 360 (DV360) and the other DSP’s (The Trade desk, Amazon Ads). The role requires strong analytical skills, a deep understanding of programmatic advertising, audience strategies, and performance measurement to drive campaign success and business outcomes for clients or brands.

Job Description:

Key responsibilities:

• Develop and execute programmatic media strategies aligned with campaign objectives.
• Build and launch campaigns within DV360 across display, video, YouTube, audio, CTV, and emerging formats.
• Configure insertion orders, line items, creatives, audience targeting, and bidding strategies.
• Ensure campaigns are launched accurately and according to agreed timelines.
• Monitor campaign performance daily and make data-driven optimization recommendations.
• Optimize bidding, budgets, targeting, frequency caps, inventory sources, and creative performance.
• Conduct audience and inventory analysis to improve campaign effectiveness.
• Maximize campaign performance against KPIs including CPM, CPC, CPV, CPA, ROAS, reach, and viewability.
• Produce regular campaign performance reports and dashboards.
• Analyse campaign results and provide actionable insights and recommendations.
• Present performance findings to internal stakeholders and clients where required.
• Assist with forecasting, budgeting, and media planning activities.
• Build and maintain audience strategies using:
  • First-party data
  • Third-party audiences
  • Custom audiences
  • Customer Match segments
• Work closely with analytics and data teams to implement audience strategies.
• Ensure audience targeting complies with privacy regulations and platform policies.
• Support implementation and troubleshooting of Floodlight tags and conversion tracking.
• Collaborate with analytics teams on campaign measurement frameworks.
• Validate tracking and attribution setups before campaign launch.
• Ensure accuracy of campaign tagging and reporting structures.
• Stay updated on DV360 product enhancements and industry best practices.
• Identify opportunities to leverage new targeting, inventory, and measurement capabilities.

Client Service 20%

• Managing media brand expectations
• Deadline and Project management
• Strategy guidance and input to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration

Experience:

• 3-5 Years: Mid

Location:

Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent