Brand Media Manager

You'll own brand and mid-funnel paid media for Wolt in Israel, and help shape how we run media everywhere else.

At Wolt, we create technology that brings joy, simplicity, and earnings to the neighborhoods of the world. In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything, and you’ll find us in over 500 cities in 30 countries around the world. In 2022, we joined forces with DoorDash, and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Global Brand Media owns strategy, planning, and execution of paid media across upper- and middle-funnel campaigns. We are a team of functional experts and business partners. Our obsession is to drive growth through brand and demand generation. We do this by applying best practices and rigour to everything we do and holding ourselves accountable to the highest standards of causal measurement. 

What you’ll be doing

This is a new role: you'll be the single accountable individual for total media value in Israel, working as an extension of the local marketing team and with Performance Marketing to ensure full-funnel orchestration. You'll also contribute to our global media strategy and maturity, working with media managers across Wolt markets. You'll report directly to the Global Head of Media in Amsterdam, with a strong dotted line to the Head of Marketing Israel in Tel Aviv.

Day-to-day in this role, you’ll:

• Create annual full-funnel media strategy in partnership with the Performance Marketing team.
• Plan and execute paid media campaigns across all channels (TV, OOH, Paid Social, etc.).
• Brief the external media agency and internal digital team, and integrate their inputs into one unified plan.
• Evaluate whether campaigns hit commercial and marketing goals, and report results to global and local leadership.
• Manage global media projects: frameworks, toolkits, tests, and experiments.

How we measure success:

• Impact on business outcomes: more customers, using the platform more often.
• Brand: increasing consideration and top-of-mind awareness.
• Media Quality: on-target reach and frequency, viewability, attention rates. 

Our humble expectations

• Relevant experience in brand paid media; experience in Israel is essential.
• Proven track record managing seven-figure above-the-line media budgets.
• Direct experience managing all digital and offline media channels.
• Working knowledge of platforms and tools such as Meta, DV360, etc. 
• Recent working experience with MMM, incrementality experiments, and attribution.
• Fluent in both English and Hebrew. 

What we offer

This role offers the unique opportunity to make a direct impact on one of our most strategically important markets but also to help shape and drive our global media strategy. Wolt operates in 30+ markets worldwide and is part of DoorDash alongside Deliveroo. You'll be a market expert, but also part of a 13-strong international team of brand media experts pushing the boundaries of what's possible in the field. It's a highly visible seat, with direct exposure to senior leadership across Wolt and DoorDash, and real scope to grow as you prove impact. 

Next steps

Once you're through the initial screen, you'll meet three cross-functional stakeholders. These conversations are where we really get to know each other and see if it's a good fit both ways. From there, we'll ask you to pull together a short case study and walk us through your thinking. If all goes well, you'll wrap things up with a final chat with one of our senior leaders.