Growth and Marketing Lead

We’re building India’s first land-tech brand. You’ll make it famous.
Everyone in India owns land, thinks they own land, or wants to own land.
Everyone fears losing it, or fighting for it.
But no one understands how to navigate this.
We’ve got the tech. We’ve got the network. Now we need someone who can make it a
household product — across languages, across formats, across platforms.

What You’ll Own
• Mass-market marketing engine: Run digital and offline campaigns that convert both
tech-savvy users, uncles and people who’ve never seen an EC in their life.
• Hyperlocal content + performance: Facebook in Vijayawada, Telegram in
Hyderabad, hoardings in Bengaluru — you’ll figure out where the users are, and how
to speak their language.
• Trust-building comms: Videos, articles, influencers, local language explainers —
anything that goes deep to the Indian landowner. You’ll simplify what lawyers
complicate.
• Distribution experiments: From channel partners (like real estate agents or MeeSeva
centers) to field agents or mandal-level WhatsApp groups — you’ll design systems
that scale.
• Team building: Hire and lead content folks, ad ops, vernacular translators, and even
ground staff if that’s what growth needs.

Who You Are (or at least, who we want you to be)
You don’t need to tick every box. But some are non-negotiable:
Must-haves
• You are obsessed with the end user — how they think, what they fear, how they
decide. You don't ship campaigns for CPMs, you ship them to change behavior.

• You’ve built for real India — not just Instagram India. You know how different
Bhopal is from Bangalore, and how Bhimavaram thinks.
• You have run marketing that leads to transactions, not just impressions. You’ve
owned CAC. You’ve bled for ROAS.
• You know how to build trust — especially when the product deals with legality, fear,
and money.
Nice-to-haves
• You’ve led vernacular or regional campaigns
• You’ve worked in fintech, govtech, proptech, insurance, or any sector where the
user doesn’t understand what they’re buying, but still must buy it
• You’ve worked on or with distribution-led growth — ground teams, WhatsApp
flows, channel partners, etc.

What You’ll Have Autonomy Over
• Narrative → “India’s fastest title search engine” is just the feature. You’ll shape the
emotion behind it.
• Budget → We’ll back you to scale the best-performing bets, and cut what doesn’t
work.
• Org → Build your marketing team from scratch. You’re the first marketer in the
company.

Why Join Us
• This isn’t a D2C brand peddling vanity or hype. This is real India, real problems,
real consequences.
• You’ll build the first brand that makes property paperwork feel understandable,
urgent, and empowering.
• You’ll see your work on WhatsApp groups, family calls, and mandal office walls.
• And you’ll get to do it before anyone else does — because we’re ahead of the
curve, and we intend to stay that way.

How to Apply (Don’t be boring)
Send a plan.
If you were running marketing at Landeed, what would your first 30 days look like?
Pick any region, any channel, any persona.
Convince us you understand the user — and know how to reach them.

Qualifications:

Bachelor's degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement.