Business Development & Lead Generation Specialist – U.S. Market (Remote)

 We are seeking a motivated Business Development & Lead Generation Specialist to support the growth of our U.S. staffing, engineering, and automation services business.

The ideal candidate will have prior experience in U.S. staffing business development, lead generation, client outreach, or account development and will be responsible for identifying prospective clients, reaching decision-makers, generating qualified meetings, and supporting the sales process.

This position will work closely with company leadership in the United States to develop new relationships with utilities, engineering companies, EPC firms, manufacturing facilities, automation companies, water/wastewater facilities, and other organizations requiring technical staffing or engineering support.

The primary objective of this position is to consistently generate qualified client meetings, staffing opportunities, engineering opportunities, and new accounts.

Key Responsibilities

• Research and identify prospective U.S. clients requiring staffing, engineering, automation, controls, or technical resources.
• Identify appropriate decision-makers, including:
  • Hiring Managers
  • Engineering Managers
  • Procurement Managers
  • Vendor Management Teams
  • HR/Talent Acquisition Leaders
  • Operations Managers
  • Plant Managers
  • Project Managers
• Conduct outbound prospecting using:
  • LinkedIn
  • Email
  • Telephone
  • CRM campaigns
  • Professional networking platforms
• Generate qualified meetings and introductions for senior management.
• Conduct initial conversations with prospective clients to understand their staffing or engineering requirements.
• Follow up consistently with prospective customers and maintain long-term relationships.
• Re-engage dormant or previously contacted accounts.
• Identify companies using MSP/VMS staffing programs and assist with vendor-registration opportunities.
• Identify upcoming projects, hiring requirements, RFPs, RFQs, and engineering opportunities.
• Support client onboarding and vendor-registration activities.
• Maintain accurate records of prospects, activities, follow-ups, meetings, and opportunities in the CRM.
• Develop targeted prospect lists by industry, geography, company size, and service requirement.
• Coordinate closely with recruiting and engineering teams when new opportunities are identified.
• Support preparation of capability presentations, proposals, introductory materials, and client communications.
• Track sales activity and provide weekly reports on outreach, meetings, opportunities, and pipeline development.
• Participate in sales meetings with U.S.-based leadership when required.

Target Markets

The Business Development Specialist will primarily target organizations within:

• Utilities and Energy
• Power Generation
• Engineering and Design Firms
• Industrial Manufacturing
• Automation and Controls
• EPC Companies
• Water and Wastewater
• Oil & Gas
• Infrastructure
• Construction and Engineering Services
• Information Technology
• Technical Staffing and Professional Services

Services to Promote

The position will support business development for services including:

Staffing Services

• Engineering Staffing
• IT Staffing
• Technical Staffing
• Project Management Resources
• Administrative and Professional Staffing
• Contract Staffing
• Contract-to-Hire Staffing

Engineering & Automation Services

• PLC Programming
• HMI/SCADA Development
• Distributed Control Systems
• Instrumentation & Controls Engineering
• Electrical and Controls Design
• System Integration
• Control System Upgrades
• Commissioning and Startup Support
• Engineering Design Support
• Field Engineering Services

Required Qualifications

• 2–5 years of experience in U.S. staffing business development, inside sales, lead generation, or client acquisition.
• Experience working with U.S.-based customers is strongly preferred.
• Good understanding of the U.S. staffing industry and terminology.
• Familiarity with concepts such as:
  • W2 Staffing
  • Contract Staffing
  • Direct Hire
  • MSP
  • VMS
  • Vendor Registration
  • Rate Cards
  • SOWs
  • Client Procurement
• Strong written and verbal English communication skills.
• Comfortable conducting cold calls and speaking with U.S.-based managers and executives.
• Experience using LinkedIn for prospecting and business development.
• Experience working with CRM or Applicant Tracking Systems.
• Strong research and prospecting skills.
• Ability to independently manage follow-ups and maintain an active sales pipeline.
• Strong organizational and documentation skills.

Preferred Qualifications

• Previous experience selling staffing services to U.S. clients.
• Experience working with engineering, utility, energy, industrial, or automation companies.
• Existing knowledge of U.S. staffing MSP/VMS programs.
• Experience using LinkedIn Sales Navigator.
• Experience with recruiting or staffing platforms such as Recruiterflow, CEIPAL, Bullhorn, or similar systems.
• Experience developing email campaigns and outbound sales sequences.
• Familiarity with engineering disciplines including electrical, mechanical, controls, automation, and instrumentation is a plus.

Key Performance Indicators

Performance will be evaluated based on measurable business-development results, including:

• Number of targeted prospects identified
• Number of decision-makers contacted
• Outbound calls and emails completed
• LinkedIn outreach activity
• Qualified client meetings generated
• New staffing job orders obtained
• Engineering opportunities identified
• Vendor registrations completed
• New accounts opened
• Revenue and gross margin generated from new accounts

Quality of opportunities will be prioritized over simply generating large volumes of unqualified leads.

Compensation

Competitive salary based on experience plus performance-based incentives.

Incentives may be tied to:

• Qualified client meetings
• New vendor approvals
• New job orders
• First successful placement
• New engineering projects
• Revenue and/or gross margin generated from new accounts

Work Schedule

The candidate must be willing to work hours that provide meaningful overlap with the U.S. Eastern and Central time zones.

Typical working hours may include an evening shift in India to support direct communication with U.S.-based prospective customers.

Ideal Candidate

The ideal candidate is proactive, persistent, organized, and comfortable reaching out to new organizations.

We are particularly interested in candidates who understand that successful business development requires more than sending emails. The candidate should be comfortable researching organizations, identifying the correct decision-makers, calling prospective customers, following up consistently, and developing relationships over time.

This position offers an opportunity to work directly with company leadership and play an important role in expanding our U.S. staffing and engineering business