Head of Marketing: Virseker

Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.

Job Purpose

Responsibilities

Leadership and Direction
Communicate the Virseker marketing strategy and how it
supports the organisation’s mission, vision, values and
business objectives. Give clear direction to internal teams,
agency partners and channel owners; motivate people to
commit to the actions needed to deliver growth. Build a
high-ownership performance culture that balances brand building,
commercial growth and operational delivery.

Strategic Planning
Lead the design and development of the Virseker marketing
and brand strategy, ensuring alignment between business,
brand, channel and commercial objectives. Translate annual
and quarterly business priorities into practical marketing
plans, budgets, activity calendars and decision-ready
recommendations. Identify structural versus executional
performance issues and recommend the few priority actions
that can materially shift growth.

Marketing and Brand Strategy
Execute on the brand positioning, communication strategy
and messaging architecture for Virseker, with specific focus
on relevance, differentiation, meaning, salience and demand
creation. Drive the digital, media, sponsorship, partnership,
direct marketing and broader marketing mix strategies
required to deliver the communication and commercial
strategy. Ensure every major campaign and customer
touchpoint is strategically aligned to the Virseker target
market and brand promise.

Marketing Communications
Lead and coordinate the development and delivery of
marketing communications across internal and external
stakeholders to support the business plan and profit targets.
Drive brand prominence, positive perception, cultural
relevance and consistent messaging across paid, owned,
earned and partner channels. Ensure campaigns and
communications are clear, compliant, customer-focused and
commercially measurable.

Commercial Performance and Funnel Management
Own marketing contribution to key performance indicators
including contacts, leads, gross sales, net sales, conversion,
closing, effectiveness, cost per contact, cost per sale, Pfactor,
brand health, demand and active book growth.
Diagnose channel and funnel performance across paid
search, paid social, direct, organic, DM, affiliates,
aggregators, inbound, partnerships and sponsorship-driven
activity. Drive corrective actions where performance gaps
emerge, including channel mix shifts, creative changes, lead quality
interventions, customer journey changes and closer
alignment with Sales, Retention, Services and Product.

Strategy Implementation
Partner with product, sales, service, customer experience,
finance, data, legal, procurement and agency teams to
ensure successful delivery of agreed strategies. Critically
question, shape and refine the strategy in a collaborative
manner, while maintaining accountability for delivery and
commercial outcomes. Translate strategy into execution
rhythms, governance, reporting, action logs and clear
ownership across teams.

Business Planning
Develop and gain agreement to annual business and
marketing plans, ensuring alignment with strategy and
quantified business outcomes. Detail budgets, activity plans,
channel investment and business cases for key projects and
major campaigns. Ensure cross-functional integration
between brand, media, sales, product, servicing, digital
journeys and customer communications.

Marketing Impact Analysis
Lead the interpretation of marketing, brand, media and sales
performance data; translate findings into clear insights and
actionable recommendations. Develop executive-ready
performance narratives for MANCO, EXCO, Board and senior
leadership discussions. Establish a feedback loop between
marketing performance, creative performance, channel
efficiency, audience behaviour and sales outcomes.

Board and Senior Stakeholder Relationships
Support the Head of Marketing A&G / Executive Head:
Marketing with priorities, strategic challenges, performance
insights and prepared discussion points for senior forums.
Build trusted relationships with senior stakeholders and
represent the Virseker marketing agenda clearly and
confidently. Influence decision-making through evidence,
clarity and commercial judgement.

Budgeting & Costing
Set, manage and optimise marketing budgets in line with
organisational strategy, business priorities and ROI
expectations. Authorise and govern relevant expenditure
while ensuring appropriate financial controls, commercial
discipline and budget reallocation where performance
requires it. Balance brand investment, acquisition investment
and short-term sales delivery with longer-term growth and
brand equity requirements.

Performance Management
Manage and report on business and marketing performance;
hold direct reports, agencies and partners accountable for
achievement of agreed plans. Take corrective action where
necessary to ensure achievement of business objectives.
Balance short-term commercial delivery with long-term
stakeholder value, brand equity and sustainable growth.

Organisational Capability Building
Identify the capabilities needed to meet current and
emerging marketing and business needs. Evaluate current
team capability, identify gaps and prioritise development
activities. Build marketing capability through coaching,
mentoring, knowledge-sharing and structured exposure to
strategy, analytics, commercial thinking and executive
communication.

Partnerships, Sponsorships and Agency Ecosystem
Identify, evaluate, negotiate and optimise strategic
partnerships and sponsorships that strengthen brand
relevance and deliver measurable business impact. Ensure
sponsorship assets are properly amplified across media,
digital, social, PR, customer and acquisition channels rather
than treated as isolated brand activity. Manage agency
scope, performance, capability, costs and delivery quality.

Education

Postgraduate degree in Business Management, Marketing, Commerce or equivalent qualification (Essential); Relevant SAQA accredited equivalent qualification where applicable. Additional training in digital marketing, commercial analytics, brand strategy, financial services, leadership or executive communication (Advantageous)

Experience

5 years' senior leadership experience, managing diverse marketing teams (Essential), 7 - 10+ years marketing and brand experience, ideally within financial services, insurance, retail financial services or another commercially measurable category (Essential); 5+ years senior leadership experience managing diverse marketing teams, agencies, partners or cross-functional delivery teams (Essential); Proven experience managing multi-channel marketing ecosystems and revenue-linked marketing outcomes (Essential); Experience with annual planning, executive reporting, business cases, sponsorships, partnerships, agency management and performance optimisation (Essential); Demonstrated ability to operate across brand strategy and performance marketing, not only one discipline (Essential)

Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.