Senior Specialist, Social Media Strategy - CBC Entertainment (English Services)

Position Title:

Senior Specialist, Social Media Strategy - CBC Entertainment (English Services)

Status of Employment:

Contractee Long-Term (Fixed Term)

Position Language Requirement:

English, French

Language Skills:

English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - E - Exempt), French (Speaking - E - Exempt), French (Writing - E - Exempt)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2026-09-14 11:59 PM

WORKING AT CBC

If you share our passion for Canadian storytelling and wish to help us reach and engage with individuals and communities across our social media platforms, this is where you’ll want to be!

Every day, you will have an opportunity to shape the way in which Canadians see themselves reflected. Your work will have a direct impact on how millions of Canadians from various communities connect with our CBC Entertainment properties, with one another, and with the diverse voices that make our country so unique.

When you join our mission, you are not only shaping the vision of the CBC, but the future of our country.

THE OPPORTUNITY
  

We are looking for an experienced, analytical, and highly collaborative social media expert to join the social media strategy team in our CBC Entertainment division.

In this role, you will act as a strategic advisor, standards bearer, and key connector across our Entertainment teams.
 

Working with a high degree of independence, you will support the Senior Manager who is responsible for the CBC Entertainment social media strategy. Working collaboratively across many units in the division, you will  suggest strategy, guidelines and best practices across social media teams, including CBC Gem, Arts, Life, Music, Books, Sports, Podcasts, Kids and other entertainment properties.

This role has an impact on ensuring our strategies and efforts will contribute to our goals and KPIs of reaching and engaging Canadian audiences, ensuring CBC’s relevance with new and existing audiences. 

The successful candidate may also work on the department’s behalf to represent CBC during interactions with third-party social media companies and partners.

KEY TASKS
 

• Support the Sr. Manager as a strategic advisor, offering specialized expertise regarding social media direction, creative production, brand personality, and community engagement for our various entertainment properties.

• Perform routine audits of account health, strategic direction, and compliance to ensure the highest calibre of content, ideal distribution schedules, and rigorous alignment with digital accessibility requirements, including alt-text and captioning.

• Analyze shifts in platform algorithms, providing practical guidance for the enhancement of our social media offerings.

• Conduct thorough examinations of platform data and account metrics to provide detailed reports, strategic recommendations, and comparative performance analysis against industry peers.

• Assist in the design, implementation, and oversight of unified strategic frameworks, specialized content calendars, and templates.

• Assist in maintaining the Entertainment Social Media Portal, guaranteeing consistent round-the-clock availability of guidelines, best practices, assets, templates and many more resources.

• Serve as a custodian for brand integrity, editorial excellence, and adherence to digital policies across our social ecosystem.

• Coordinate cross-departmental communities of practice specifically focused on platform ecosystems (e.g., Meta, TikTok).

• Conceptualize and deliver bespoke educational courses and skill-building modules for social media editors and digital producers across the corporation.

• Cultivate and sustain collaborative partnerships among core digital units, marketing, communications, legal, and revenue-focused divisions.

• In collaboration with Media Solutions, advise on the creation of impactful sales and sponsorship opportunities for our partners.

• Act as a liaison for independent content creators, outside production houses, marketing agencies, platform partners, and SaaS technology providers.

THE CANDIDATE

• Expert understanding of social media platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter) alongside strong familiarity with industry-standard social listening and analytics tools.

• A people leader with the ability to keep teams engaged.

• Highly organized with a keen attention to detail and ability to meet deadlines.

• Uses research and data to inform decisions and detect new opportunities; you can apply a data-centric approach to the testing and optimization of social content.

• Stays on top of trends and platform developments.

• Expert understanding and interest in Canadian media and streaming entertainment.

• Knowledge and understanding of, and/or connection to, underrepresented communities across Canada.

BACKGROUND & SPECIFIC SKILLS

• Minimum of 5+ years of experience managing high-volume, brand-level social media accounts (preferably within a broadcasting, entertainment, or digital media setting).

• Post-secondary education in a related field or equivalent experience.

• Experience excelling at working collaboratively across several teams.

• Highly organized and detail-oriented.

• Strong planning, analytical, problem solving and conflict resolution skills.

• Knowledge of how to create effective strategies and content to successfully reach and engage audiences on these platforms.

• Expert understanding of social media analytics tools and how to use data to inform content decisions.

• Strong presentation and communication skills with the ability to create impactful meeting collateral, lead effective meetings and present to executives and teams.

• Proven ability in spearheading educational seminars, designing comprehensive training modules, and overseeing diverse collaborative networks.

Candidates may be subject to skills and knowledge testing.

If this sounds interesting, please click on ''Apply online''. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time