Marketing Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As a Marketing Manager, you will play a key role in driving growth and market leadership in Ghana, a key market within Super Group Africa and an important contributor to our growth strategy across the continent. We hold a leading position in the market and continue to invest in building our brand, customer experience, and long-term growth.

In this role, you will be responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, engagement, retention, and revenue growth. You will oversee the planning and delivery of integrated marketing campaigns across multiple channels, leveraging data-driven insights and innovative approaches to create impactful and personalised customer experiences that support business objectives and strengthen our market position.

While this role is focused on Ghana, you will also benefit from the scale and capabilities of a global organisation. This includes access to world-class analytics, international brand partnerships, global marketing expertise, and the resources required to deliver impactful campaigns that drive continued commercial success.

What you’ll do

As part of your role, your responsibilities will include:

Leadership

• Provide leadership, coaching, and development to a team of marketing specialists, ensuring high performance and effective execution of marketing initiatives.

Problem Solving

• Identify and resolve marketing-related challenges, using data and insights to drive effective business outcomes.

Collaboration

• Work closely with cross-functional teams and key stakeholders to enhance customer experience, support product development, and achieve business objectives.

Project Management

• Lead the delivery of marketing, product, and partnership initiatives, ensuring projects are completed on time, within budget, and to a high standard while proactively managing risks and bottlenecks.

Partner Engagement

• Build and maintain strong relationships with external partners, agencies, and creative teams to deliver successful partnerships and consistent, high-quality brand execution.

Planning, Budget & Performance

• Own brand planning, campaign calendars, and budget management.
• Monitor performance against KPIs, optimise ROI, and report on results against agreed targets.

Strategy Development

• Develop and implement marketing and partnership strategies that drive brand growth, customer acquisition, retention, and commercial success.

Regulatory Compliance

• Maintain a strong understanding of relevant regulatory, compliance, and licensing requirements to ensure all marketing activities meet legal and industry standards.

Marketing Communications

• Ensure all marketing communications align with brand strategy, product priorities, customer needs, and regional opportunities.
• Support the delivery of relevant, engaging customer campaigns across all communication channels.

Brand Strategy & Commercial Delivery

• Lead the development and execution of brand strategies and integrated marketing campaigns across traditional, digital, and experiential channels.
• Translate consumer insights, market trends, and performance data into effective campaigns that drive awareness, engagement, and conversion.
• Support go-to-market strategies for new products, initiatives, and partnerships.

General Marketing Management

• Develop and execute country-specific marketing plans.
• Monitor market trends, competitor activity, and business performance, identifying opportunities to drive growth.

Acquisition Channels

• Manage and optimise acquisition channels, including:
  • Social
  • Digital
  • ATL & BTL
  • Activations
  • Sponsorships

Retention & Customer Experience

• Drive customer retention strategies across markets.
• Oversee customer segmentation, lifecycle marketing, and customer journey initiatives.
• Support VIP and high-value customer programmes.
• Develop promotional and offer strategies to maximise engagement and customer value.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments

The necessary skills that we require for this role include:

• Relevant tertiary qualification advantageous.
• 5-10 years' experience in end-to-end marketing, with a proven track record of developing and executing successful campaigns.
• Strong strategic, analytical, and commercial mindset, with the ability to develop marketing strategies, drive growth, manage budgets, and optimise ROI.
• In-depth understanding of consumer behaviour, brand development, positioning, and go-to-market strategy.
• Proven experience leading marketing strategy across multiple channels and markets, with African market experience advantageous.
• Excellent analytical capabilities and a data-driven approach to measuring and optimising performance.
• Experience managing agencies, external partners, and diverse stakeholder groups across different levels of an organisation.
• Strong communication, interpersonal, and relationship-management skills, both written and verbal.
• Excellent project management, planning, prioritisation, and time-management skills, with the ability to meet deadlines and deliver results.
• Strong customer focus and commitment to delivering exceptional customer experiences.
• Highly computer literate, adaptable, and able to perform effectively in fast-paced environments.
• Ability and willingness to travel within African markets when required.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Experience within online gaming, sports betting or a highly regulated industry.
• Experience across multiple African markets.
• Understanding of gaming regulations and compliance requirements.
• Experience in sports, entertainment or digital-first consumer brands.
• Exposure to CRM, loyalty, retention and customer lifecycle programmes.
• Experience working within complex, matrixed organisations.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Comprehensive medical aid. We help you take care of your health and wellbeing.
• Group Life cover. Includes life insurance and dread disease cover for added peace of mind.

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!