- Salary
- $90k – $100k/yr
- Location
- US
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 2+ years
- Source
- Pinpoint
Description
Marketing Manager
Department: Marketing
Employment Type: Full Time
Location: US
Reporting To: Caleb Clarke
Compensation: $90,000 - $100,000 / year
Description
Opportunity for impact
Newfire Global Partners is looking for a Marketing Manager who will serve as the operational and creative backbone of the marketing team, ensuring all content, campaigns, and brand outputs are delivered on time, on brand, and with a consistently high standard of quality. This is a commercially-minded role. Campaigns, assets and thought leadership initiatives are expected to move qualified prospects toward conversation, opportunity and booked revenue. This role bridges strategy and execution, supervising day-to-day team output while driving thought leadership initiatives that position Newfire as a credible authority across the high-impact industries we serve.
Role & responsibilities
- Campaign Oversight: Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
- Demand Generation Support: Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations.
- Thought Leadership: Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets.
- Social Media Strategy: Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
- Cross-Team Communication: Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned.
- Quality Control: Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval.
- Performance Monitoring: Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.
You’re a Perfect Match If You Have:
- 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment.
- A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline.
- Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals.
- Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact.
- Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis.
- Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand.
- Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business.
- Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources.
- Strong project management skills with the ability to manage timelines and communicate proactively across teams.
- Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.
- Experience marketing within the healthcare, health tech or enterprise software industries.
- Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
- Experience supporting sales enablement efforts.
- Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.
The Offer
Offers are contingent upon successful completion of a background screening. Background screenings will be conducted in compliance with applicable laws and will not be initiated without your consent.