Global Brand Manager for Technologies & AI (m/f/n)

Summary

This role sits at the intersection of technology marketing, brand strategy, brand identity, and communications execution. One day, you might be shaping ESET's technology and AI communication strategy; another, driving the evolution of our visual identity and design system; and the next, developing communication assets, creating company presentations, or representing ESET on stage yourself.

Job description

Success in this role requires the ability to seamlessly switch between strategic thinking and strong hands-on execution, align diverse stakeholders around a common vision, and communicate effectively at both a high level and in depth, depending on the audience and context.

What will be your agenda

 

• Lead marketing initiatives at the intersection of brand marketing, technology marketing, and product marketing, translating complex cybersecurity and AI topics into clear, differentiated narratives
• Drive strategic AI communication initiatives, including identification and prioritization of key themes that strengthen ESET's market positioning and thought leadership
• Collaborate with AI subdivision, Technology, Product, PR and Segment Marketing teams to create consistent and effective storytelling and communication across channels and audiences
• Drive and contribute to the evolution of ESET's visual identity and design system, helping ensure a consistent and scalable brand experience
• Shape and evolve ESET's global brand positioning, messaging, and communication across strategic business and technology topics
• Lead selected cross-functional projects from strategy through execution, aligning stakeholders, defining priorities, and driving delivery
• Develop communication frameworks, enablement materials and selectively activation assets
• Support executive and leadership communications through presentations development or develop and deliver speaking slots introducing ESET yourself
• Build strong relationships across international teams and external partners while influencing without direct authority in a matrix environment

 

What are we looking for?

 

Experience

• 7+ years of experience in brand, product, technology, or strategic marketing roles
• Proven ability to work across strategic positioning, technology or product launches, campaign development, and hands-on execution
• Experience in technology, cybersecurity, SaaS, or other innovation-driven industries is a strong advantage
• Track record of leading cross-functional initiatives involving multiple stakeholders and functions
• Experience from international environment is a strong advantage

 

Knowledge & Skills

• Experience translating complex technical concepts into compelling customer-facing communications
• Strong understanding of brand strategy, positioning, messaging, and integrated marketing
• Ability to switch comfortably between strategic thinking, product-oriented topics, and hands on execution
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent presentation, stakeholder management, and communication skills
• Fluent English (C1+)

  

Communication & Collaboration 

• Independent, accountable and with strong ownership yet equally collaborative
• Strong articulation skills, meticulous
• Self-aware, resilient, flexible, and effective in interpersonal interactions 

• Confident yet humble, with excellent communication, presentation, and networking skills

• Audience-focused, transparent, constructive, assertive, and reflective 

• Strong negotiation and leadership skills across international and cross-functional teams 

• Motivational team player with innovative thinking. 

Personal Attributes 

• Global mindset, thriving in fast-paced, impact-driven environments 

• Relationship builder and team collaborator

• Strong time management

• High ethical standards, positive attitude, integrity, and passion for growth 

 

Additional Information 

Travel 

• Up to 10% (mostly international) 

 Basic wage component: 3300 EUR (brutto) monthly

* The final basic wage component can be increased accordingly to individual skills and experience of the selected candidate. 

Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months). 

#LI-KK1 #LI-Hybrid #medior

Benefits

Health & well-being

• BenefitPlus
• Healthcare (check-ups/annual programs)
• Multisport card
• Travel card "električenka"
• Supplementary pension saving
• Sick days

Family

• Marriage allowance
• Childbirth allowance
• Parental contribution
• ESET family events (Family day, St.Nicholas)

Office

• Refreshments in the office (fruits, coffee, soft drinks)
• Let´s get together breakfast
• Activity room, quiet room
• ESET events (Žranica, Christmas party..), teambuildings

Other

• Loyalty allowance
• Loyalty extra days off
• Loyalty cake
• Loyalty glass award
• Refer a friend
• Christmas presents
• Discounts from external providers

Primary location

Bratislava

Additional locations

Time type

Full time