Client Lead /Business Director

Company Description

We are the ROI Agency, a global media agency with presence in multiple markets around the world. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business We are a people first agency. We believe in cultivating relationships with our partners and our teams. Passionate teams lead to positive business results. We Believe Magic happens when we work together. We brainstorm, interrogate and push the boundaries to deliver new opportunities and solve complex challenges.

Overview

Owns the client relationship, business context, commercial priorities, scope, revenue protection and senior stakeholder alignment. Ensures every media assignment starts with a clear business problem, growth ambition, JTBD and success definition — so the agency responds to the client’s business challenge, not only a media brief.

 

Scope of the Role

• Client business understanding 
• Stakeholder management 
• Business brief quality
• Scope and fee protection
• Commercial risk escalation
• Internal team alignment 
• Client facing narrative
• Returning learnings into the next brief

Responsibilities

• Own the client relationship and senior client confidence.
• Understand the client’s business, category, competitors and growth ambition.
• Translate client needs into a clear business brief and JTBD.
• Ensure all assignments have success criteria before strategy and planning begin.
• Confirm budget, timelines, stakeholders, approvals and commercial constraints.
• Align internal teams around the same brief.
• Protect agency scope, fees and revenue.
• Escalate client-facing delivery, billing or commercial risks.
• Ensure PCA learnings influence future briefs.

Seniority Level

Client Lead /Group BD

• Owns senior client partnership, growth agenda and portfolio commercial value.

Qualifications

Experience Requirements

• 7–10 years with strong client leadership and integrated campaign exposure.

 

Additional Information

Mandatory Artifects owned

 

Business Brief

• Defines the business problem, objective, market context and required response.

JTBD Definition

• Defines the job media must do for the brand or business.

Success Definition

• Confirms business, brand, media and commercial KPIs.

Stakeholder Alignment Note

• Confirms decision-makers, approvers and timelines.

Scope & Fee Check

• Confirms whether work is covered by scope or needs additional fee.

Client Escalation Note

• Used when material delivery, billing or commercial risks need client discussion.

Next Brief Input

• Ensures PCA learnings feed the next campaign brief.

 

Key Handshakes

 

Growth Media Strategist - Client / BUD / MD - Business Brief + JTBD  Decision Rights 

• Is the brief complete enough to begin strategy
• In scope or additional fee
• Whether client escalation is required
• Whether the response answers the business problem
• Whether PCA needs formal client discussion

What this role is NOT accountable for

• Building the media strategy.
• Building detailed TV, OOH, social, search or programmatic plans.
• Loading plans into systems.
• Chasing supplier invoices or reconciling bills.
• Trafficking digital campaigns.
• Producing weekly reports.

AI competency expectation

 

Tier 2 · Adoptive

 

Uses AI for brief synthesis, meeting prep and first-draft commercial narrative — but owns every judgement call on scope, escalation and client risk. AI is never the reason a brief was wrong.

 

Required competencies 

• Client leadership - Manage senior client relationships.

• Business understanding - Grasp commercial, category and brand challenges.

• Briefing discipline - Convert client needs into clear briefs.

• Commercial awareness - Manage scope, fee, risk and revenue.

• Stakeholder management - Align client, agency and partner teams.

• Communication - Present clearly and influence decision-makers.

• Escalation management -Handle sensitive delivery or billing issues.

 

How performance is measured

• Brief quality- Percentage of briefs accepted without major rework.

• Client satisfaction - Relationship health and senior stakeholder confidence.

• Scope control-Reduction in unscoped work and fee leakage.

• Revenue protection-Retention, growth and commercial risk management.

• Approval discipline-On-time client approvals.

• PCA adoption-Evidence learnings are used in future briefs.