Planning Director

Company Description

 

As part of Publicis Groupe, we unleash the power of creativity, data, and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. You can’t escape it.

Our moment is as complex as it’s ever been. An era of blink-and-you’ll-miss-it that’s always whizzing, scrolling, streaming by. And it’s not slowing down.

Yet instead of staying connected — moving people with real human insight — marketers feel even more disconnected. Frantically optimizing with only the next few minutes in mind. Trying to solve this ever-evolving puzzle with a short-term focus.

Instead of pioneering an ever-expanding universe . . .

. . . And all the creative solutions that await us.

At Starcom, it’s never scared us when the kaleidoscope of marketing added another shiny mirror. We’ve seen this as an opportunity since Leo Burnett first reached his hands to the stars. To move the brands we support every day by truly knowing the real people who support them. Responsibly unlocking possibilities across new channels, new technologies, new data opportunities, and beyond.

It’s our opportunity to pioneer the next new world for your business. And to prove that media . . . is always the message. We know the next ten years will look a lot different. So will the ten after that. That’s where our expertise comes in to explore and decipher it all alongside you. Our people help you navigate what’s next, moving your business forward to the future by moving your customers forward today.

These days it’s no longer what you shout from the mountaintops. It takes true insight to move people at the human level — in a powerful, lasting way.

Because how you move people moves your business for good

Overview

This is an opportunity to play a key role in shaping communications strategy, influencing senior stakeholders, and driving innovative, evidence-based planning that delivers real business impact. You'll work across integrated campaigns, annual strategic planning and growth initiatives while partnering with specialists across media, data, strategy, creative and content. 

 

If you're passionate about the craft of planning, thrive in collaborative environments, and enjoy solving complex business challenges, we'd love to hear from you. 

 

What You'll Be Doing 

• Lead the development of integrated communication and media strategies. 

• Shape annual planning frameworks and campaign approaches that drive growth. 

• Partner with senior stakeholders to solve business challenges and uncover new opportunities. 

• Drive planning excellence across paid, owned and earned channels. 

• Use data, insights and effectiveness measurement to inform recommendations. 

• Collaborate with specialists across strategy, creative, PR, social and analytics teams. 

• Mentor and develop a talented team of planners. 

• Champion innovation and challenge conventional thinking to deliver stronger outcomes. 

About You 

 

We're interested in people who bring: 

• Strong media and communications planning experience. 

• A passion for strategic thinking and problem solving. 

• Experience managing senior stakeholder relationships. 

• A collaborative approach and ability to work across multiple disciplines. 

• Curiosity about consumer behaviour, marketing effectiveness and industry trends. 

• Confidence sharing perspectives and constructively challenging the status quo. 

• A proactive, self-starting mindset with a desire to continuously learn and grow. 

• Experience working closely with creative, social or PR partners. 

Nice to Have 

• Experience within retail, FMCG, or other fast-paced consumer categories. 

• Exposure to effectiveness frameworks, econometric modelling or marketing analytics. 

• Knowledge of planning frameworks and communications theory. 

Why You'll Love This Role 

• Work on iconic brands with significant market presence. 

• Influence both long-term strategy and in-market campaign thinking. 

• Join a highly collaborative team that values diverse perspectives. 

• Access industry-leading data, tools and specialist expertise. 

• Be part of an organisation that invests in learning, development and career progression. 

• Enjoy the opportunity to make a genuine impact while working on meaningful business challenges. 

 

#LI-FD1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

 

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

 

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.