Role Summary

The Director of Audio Visual Technology leads the strategy, implementation, and ongoing optimization of all event-related technology across Greenleaf Hospitality Group, including the Kalamazoo Event Center, Kalamazoo Country Club, Radisson Plaza Hotel, and Wings Event Center. This role ensures that technology elevates guest experience, drives operational efficiency, and supports world-class live events, meetings, conferences, and community experiences.

This leader blends strategic vision, technical expertise, and operational excellence to create seamless, innovative, and reliable event technology environments.

Key Responsibilities

Strategic Leadership & Vision

• Develop and lead the long-term event technology vision and roadmap across all GHG venues.

• Establish technology standards, best practices, and system consistency.

• Partner with executive leadership, marketing, sales, operations, and events teams to align technology investments with business goals.

• Lead innovation initiatives to enhance guest experience and event production capabilities.
   

Systems & Infrastructure

• Oversee design, implementation, and maintenance of:

  • Audio, video, lighting, broadcast, streaming, digital signage, and event IT systems.

• Manage system integrations across venues and platforms.

• Oversee vendor relationships, contracts, and system procurement.
   

Operational Leadership & Experience Delivery

• Oversee all event technology operations, including:

  • Arena and event center production systems

  • Hotel, club, and restaurant A/V experiences

  • Digital signage networks

  • Video production and content distribution

  • Hybrid and virtual event technology

• Ensure seamless execution for concerts, sporting events, corporate meetings, weddings, galas, and community experiences.

• Establish SOPs, quality standards, safety protocols, and execution playbooks.

• Ensure event-day readiness, redundancy planning, and high-performance execution.
   

Team Leadership & Development

• Build, lead, and mentor a high-performing event technology and production team.

• Directly oversee the Manager of Event Production and Senior Manager of Event Technology.

• Develop training programs and operational playbooks.

• Foster a culture of accountability, service, collaboration, and continuous improvement.
   

Cross-Functional Collaboration

• Partner with Marketing, Sales, Operations, IT, Facilities, Food & Beverage, and Guest Services teams.

• Collaborate with external partners including:

  • Promoters, touring productions, broadcast partners, Western Michigan University, and Kalamazoo Wings

• Support client-facing teams to enhance event production, value creation, and revenue opportunities.
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Innovation & Future Growth

• Continuously identify opportunities to enhance guest experience, production quality, and operational efficiency.

• Lead adoption of new technology platforms across GHG.

• Build scalable systems that support business growth.
   

Financial & Project Management

• Manage departmental budgets, capital planning, and forecasting.

• Lead major technology projects from concept through execution.

• Ensure projects are delivered on time, on budget, and on brand.
   

WHAT YOU NEED FOR THIS POSITION:

• 10+ years of experience in event technology, broadcast production, or live event leadership roles.

• 10+ years of proven experience leading, developing, and scaling high-performing teams.

• Experience in arenas, convention centers, hospitality, sports, or large-scale entertainment venues.

• Deep knowledge of audio, video, lighting, broadcast, streaming, and event IT systems.

• Strong communication, collaboration, and executive presence.