Product Marketing - Assistant Manager

 
 Product Marketing - Assistant Manager
  Marketing  ·  Healthcare SaaS  ·  Gurugram, India

Role Title	Product Marketing - Assistant Manager — Healthcare SaaS
Department	Marketing
Location	Gurugram, Haryana, India (Onsite)
Shift	UK Shift — 1:30 PM to 10:30 PM IST
Experience Required	5 – 8 years
Employment Type	Full-Time

 Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across Revenue Cycle Management, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics. With delivery centers in Gurugram (India) and Manila (Philippines), we combine deep US healthcare operational expertise with a technology-enabled service model — including our proprietary InCredibly credentialing platform. We are at an inflection point, transitioning from a services company to a Services-as-Software model.
 The Product Marketing Assistant Manager is a senior individual-contributor role with emerging team leadership responsibility. You will serve as the subject matter expert for Neolytix's Healthcare SaaS product portfolio — owning end-to-end product marketing execution while progressively taking accountability for mentoring junior marketers, defining team workflows, and influencing the broader marketing roadmap.

You will work in close partnership with Product, Sales, Customer Success, and Demand Generation to sharpen positioning, drive pipeline, and build Neolytix's reputation as the definitive operational partner for mid-market US healthcare providers. This role is designed as a bridge between seasoned execution and strategic ownership — the expectation is that you lead from the front, set the quality bar for the team's output, and proactively identify gaps without waiting to be directed.
 1.  Product Marketing Strategy & GTM Ownership

• Own go-to-market strategy for new product launches and major feature releases — from positioning brief to post-launch measurement.
• Define release milestones and messaging in close coordination with Product Management; hold cross-functional stakeholders accountable to launch timelines.
• Translate product capabilities into compelling, outcome-focused narratives for mid-market US healthcare providers.

2.  Market & Competitive Intelligence

• Lead ongoing market research covering US healthcare provider trends, payer dynamics, regulatory shifts (HIPAA, MACRA, CMS updates), and competitor positioning.
• Build and maintain a live competitive intelligence repository — win/loss analysis, pricing signals, feature benchmarking — and brief the Sales team regularly.
• Synthesise customer feedback, NPS data, and sales call insights into actionable product and messaging recommendations for leadership.

3.  Positioning, Messaging & Content Leadership

• Serve as the primary author and quality gatekeeper for all product messaging: value propositions, one-pagers, website copy, and campaign narratives.
• Develop a consistent messaging architecture across the product portfolio — ensuring alignment across Sales, Customer Success, and Marketing channels.
• Oversee the creation of high-impact content assets: whitepapers, case studies, webinar scripts, battle cards, and ROI calculators.

4.  Sales Enablement

• Architect and maintain the Sales enablement library — pitch decks, objection-handling guides, competitive battle cards, and persona-specific FAQs.
• Run enablement sessions for Sales and Account Management teams; track adoption and measure impact on conversion rates and deal velocity.
• Partner with senior AEs on strategic deal support — bespoke decks, proposal reviews, and stakeholder mapping for complex accounts.

5.  Demand Generation Partnership

• Collaborate with the Demand Generation team to design and review integrated campaigns — email, paid digital, events, and ABM — aligned to ICP segments.
• Own campaign messaging and creative briefs; review outputs before launch to ensure positioning consistency.
• Analyse campaign performance data and recommend optimisations; report pipeline contribution to leadership on a monthly cadence.

6.  Team Leadership & Mentorship

• Guide and review the work of junior/associate-level product marketers, providing structured feedback and raising the quality bar on all deliverables.
• Define team workflows, briefing templates, and review checkpoints to improve speed-to-market on campaigns and content.
• Act as an internal SME resource — available to Sales, Product, and CS teams for product marketing guidance on an ongoing basis.

7.  Cross-Functional Collaboration & Stakeholder Management

• Serve as the primary connector between Product, Sales, and Marketing — proactively surfacing misalignments and resolving them before they affect output.
• Present marketing strategy, competitive intelligence updates, and campaign reviews to senior leadership on a regular basis.
• Represent the Marketing function in product planning sessions, contributing market and customer insight to roadmap prioritisation discussions.

8.  Metrics, Reporting & Budget Awareness

• Define, track, and report on product marketing KPIs — product adoption, pipeline influenced, content engagement, and sales enablement utilization.
• Build a monthly marketing performance dashboard for senior leadership, with forward-looking recommendations alongside results.
• Demonstrate awareness of marketing spend allocation; flag ROI risks and opportunities to the Marketing Manager proactively.

 Education:  Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree in a relevant discipline is an advantage.

Experience: 

• 5–8 years of B2B SaaS or healthcare technology marketing experience, with at least 3 years in a dedicated product marketing role.
• Demonstrated ownership of go-to-market strategy — not just execution support — across at least two product launches or major feature cycles.
• Prior experience working with or marketing to mid-market US healthcare providers (physician groups, specialty practices, ambulatory surgery centres, or health systems).
• Experience providing informal or formal direction to junior colleagues, whether through mentorship, content review, or workflow ownership.

Domain Knowledge:  Strong working knowledge of the US healthcare regulatory environment (HIPAA, MACRA, CMS) and mid-market provider workflows. Familiarity with RCM, credentialing, or practice management software categories is a significant advantage.

Marketing Expertise:  Demonstrated ability to build positioning frameworks, develop messaging hierarchies, and translate technical product features into provider-centric value narratives. Hands-on experience across content marketing, sales enablement, and digital campaign execution.

Analytical Skills:  Comfortable with campaign and product analytics — able to pull insights from data, build a performance narrative, and make prioritisation recommendations independently.

Communication:  Excellent written and verbal communication in English. Able to present confidently to senior leadership, run cross-functional workshops, and write executive-level copy without editorial support.

Tools & Platforms:  Proficiency in HubSpot (marketing automation), Salesforce or equivalent CRM, and analytics tools (Google Analytics, Looker, or similar). Familiarity with project management platforms (Asana, Notion, or Jira) preferred.
 

• A high-visibility role at the intersection of product, sales, and marketing — with direct exposure to senior leadership and a clear path to Product Marketing Manager.
• Opportunity to shape the positioning and go-to-market motion for a rapidly growing Healthcare SaaS product targeting the US mid-market.
• Collaborative work environment that values ownership, intellectual curiosity, and continuous improvement.
• Competitive compensation and benefits package including health insurance, paid time off, and performance-based incentives.
• Structured professional development with access to learning resources, external certifications, and leadership mentoring.