Manager, Digital Merchandising

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

About the Role

Joe Fresh is looking for a Manager, Digital Merchandising to lead product enrichment, site merchandising, and product discoverability across joefresh.com. This role is responsible for creating a customer-first digital shopping experience that supports product discovery, improves conversion, and drives profitable eCommerce growth. The Manager, Digital Merchandising will oversee day-to-day merchandising execution across categories, including product onboarding, promotions, category experiences, internal search optimization, and key site initiatives. This individual will play a critical role in shaping the online customer journey, ensuring that products are presented in a compelling, accurate, and commercially effective way. Working closely with cross-functional partners across Trading & Growth, Category, Product, Supply Chain, Store Operations, Marketing, and Brand teams, this role will support the planning and execution of strategic site initiatives, seasonal campaigns, launches, promotions, and special projects that enhance the overall digital experience.

Key Responsibilities

Digital Merchandising & Site Experience

• Lead product merchandising across joefresh.com, ensuring categories, shops, landing pages, and product displays are optimized for customer experience and commercial performance.
• Create, manage, and execute data-driven digital merchandising strategies that improve product discovery, customer engagement, conversion, and sales.
• Make customer-centric, mobile-first merchandising decisions across categories and key site experiences.
• Optimize site experiences including, but not limited to, new arrivals, best sellers, category pages, campaign pages, shops, and promotional experiences.
• Support the execution of eCommerce merchandising strategies related to seasonal campaigns, product launches, shops, and promotions.
• Identify opportunities to improve the customer journey and path to purchase across all product categories.

Product Onboarding & Catalog Enrichment

• Oversee product onboarding across categories, ensuring product information, imagery, categorization, and merchandising details are accurate and complete.
• Partner with Trading & Growth and Category teams to understand upcoming product deliveries, launches, key priorities, and allocation strategies.
• Manage relationships with Brand teams to coordinate upcoming product deliveries, onboarding timelines, and launch readiness.
• Collaborate with cross-functional teams to resolve product setup or launch issues in a timely manner.

Search, Navigation & Discoverability

• Optimize internal search performance through frequent audits, keyword tagging and analysis of top search terms.
• Monitor customer search behaviour and site analytics to identify gaps, trends, and opportunities.
• Recommend and implement product discoverability improvements to navigation, taxonomy, search results, and category.

Promotions & Site Initiatives

• Support creation and execution of promotions across the site, ensuring accuracy, timeliness, and alignment with business objectives.
• Partner with Marketing, Trading & Growth, and Category teams to deliver integrated campaign and promotional experiences.
• Collaborate with Store Operations and Category teams on SKU deactivations and scrapping processes.
• Lead or support special projects focused on enhancing the site experience, improving merchandising capabilities, and driving operational efficiencies.
• Partner with Product teams to advocate for tool enhancements and improvements that support digital merchandising workflows.

Analytics & Insights

• Track, report, and analyze the performance of web merchandising initiatives.
• Use site analytics, customer behaviour, search performance, and business results to generate actionable insights.
• Conduct A/B testing to inform future site experiences and support data-driven decision-making.
• Make in-season pivots based on performance data, business priorities, product availability, and customer behaviour.

Industry Trends & Best Practices

• Stay current on eCommerce merchandising trends, digital retail best practices, customer experience standards, and emerging site capabilities.
• Bring forward actionable recommendations to improve the digital shopping experience and merchandising effectiveness.
• Continuously identify opportunities to streamline processes, enhance execution, and improve site performance.

Qualifications

• Experience in eCommerce, digital merchandising, or a related digital retail role.
• Strong familiarity with product onboarding processes, content management systems, product information management tools, and eCommerce platforms.
• Experience working with site analytics tools and using data to make merchandising and customer experience decisions.
• Strong understanding of product discoverability, internal search, navigation, taxonomy, filtering, sorting, and digital merchandising best practices.
• Strong organizational skills with the ability to manage multiple priorities, timelines, launches, and cross-functional deliverables.
• Highly detail-oriented with strong executional follow-through and a commitment to accuracy.
• Proactive self-starter who can identify site opportunities and recommend improvements.
• Strong communication skills with the ability to collaborate effectively across teams.
• Comfortable working in a fast-paced retail environment with shifting priorities and seasonal deadlines.
• Experience with A/B testing, web performance reporting, and customer behaviour analysis is an asset.
• Fashion, apparel, lifestyle, or retail eCommerce experience is considered an asset.

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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