Digital Marketing Specialist - Social Media & Content

Job Description

Digital Marketing Specialist - Social Media & Content

Rank 4

Scarborough, ON (Hybrid)

Deadline: This posting will close by August 6, 2026 at 11:59 PM EST.

The anticipated annual base salary for this position is $79,400 - $104,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada Inc. (TCI) currently has an exciting opportunity for a social media champion to join our Marketing team.  This is a full-time opportunity that reports to the Manager of Digital Marketing. 

The selected candidate will be the subject matter expert for social media & content within TCI. They will manage the day-to-day social activities (content & media) of both Toyota & Lexus across all social platforms. They will also be responsible for managing content creation for the Toyota.ca blog.

What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package including bonus
• Extended health care and dental benefits effective immediately
• Company pension plan with additional employer contributions
• Associate vehicle discount program
• Reimbursement programs (tuition & fitness)
• Paid holiday shutdown and competitive paid time off benefits
• Sabbatical leave program

What You’ll be Doing:

• Day to day lead for social media management and content development for Toyota & Lexus. Work closely with Digital Manager to build strategy, and execute social and content initiatives that will support key product launches, sales objectives and retention objectives
• Develop Social Media strategy and lead the charge in execution of social media management
• Manage, monitor, create and execute campaigns across social media platforms such as Meta, Facebook, Instagram, Snapchat, TikTok & YouTube. Delegate roles amongst team to provide engaging content with a strong brand voice for social media channels and synergy among all platforms
• Understand social metrics using tools such as Falcon and Sysomos Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance
• Manage analytics, reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making
• Provide engaging content with a strong brand voice for social media channels and execute daily posts staying current on what’s trending online and what people are talking about
• Be an expert in digital communication and social media subject matter expert by staying abreast of and maintaining a deep knowledge of social media trends, strategies, platforms, tools, best practices, etc., helping define future strategies and what’s next for the brand
• Work with agencies, vendors and TCI marketing teams to develop monthly content calendar for all social media platforms
• Contribute with creative ideas on how to leverage social media to help achieve business and communications objectives

What You’ll Bring:

• College Diploma or University Degree preferably in Marketing or related discipline
• Minimum 4 years of relevant work experience
• Knowledge and understanding of current and emerging digital/social media platforms is required  
• Excellent written and oral communication skills
• Strong interpersonal and presentation skills
• Demonstrated project leadership experience, with strong organizational and negotiating skills
• Ability to work across the organization to build alignment and consensus on key initiatives
• Detail-orientation and ability to multitask efficiently
• Self-motivated with ability to start and complete projects with limited to no supervision
• Proven ability to initiate & improve work processes to increase efficiency
• Commitment to delivering exceptional customer experiences

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment.  Talent Acquisition Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process.

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