Marketing Analytics Lead - 6 months - Europe Fully Remote

Department: AI & Data Science

Employment Type: Contract

Location: EMEA - Flexible Locations

Description

•  Remote in Europe

•  Contract Length: 6 months, potential to extend
•  Full-time – 40 hours per week

•  Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability. 
•  Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels. 
•  Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making. 
•  Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities. 

•  Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting. 
•  Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs. 
•  Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes. 
•  Support the development of a centralised analytics environment using Microsoft Fabric and Power BI. 
•  Consolidate fragmented reporting into scalable, standardised dashboards and templates. 
•  Develop and maintain a central marketing KPI and metrics dictionary. 
•  Implement data validation processes and improve data quality across marketing systems. 
•  Support data governance and standard tracking frameworks. 
•  Enable self-service analytics by creating documentation, templates, and user training. 
•  Analyse marketing performance trends and deliver actionable recommendations to stakeholders. 
•  Provide insight across digital marketing, brand performance, and communications effectiveness. 
•  Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities. 

•  Proven experience in marketing analytics, business intelligence, or data analytics roles. 
•  Experience developing dashboards, scorecards, and reporting frameworks. 
•  Strong experience with Power BI (or similar BI platforms). 
•  Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager. 
•  Understanding of data modelling, data pipelines, and modern analytics environments. 
•  Experience working with multiple marketing data sources, including digital, campaign, and CRM data. 
•  Strong analytical skills with the ability to translate complex data into clear business insights. 
•  Excellent stakeholder management and communication skills. 
•  Ability to work in structured, standards-driven environments with a focus on continuous improvement. 

Preferred Skills

•  Experience within B2B or other complex, multi-stakeholder organisations. 
•  Knowledge of automation technologies and AI applications within marketing analytics. 
•  Experience building scalable reporting frameworks and reusable dashboard templates. 
•  Strong understanding of data governance and KPI standardisation. 
•  Passion for driving data-driven decision-making and continuous optimisation. 
•  Ability to influence stakeholders and support executive-level reporting.