Manager, Integrated Marketing Planning; Everyday Banking

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with the business and marketing experts to shape integrated strategies that drive customer loyalty, business growth, and shareholder value. The team acts as a strategic advisor across marketing, product, and experience - helping influence business strategy, strengthen customer proof points, and ensure TD’s brand is protected and delivered through the customer experience.

Job Description

Reporting to the Senior Group Marketing Manager, the Integrated Marketing Planning Manager, Everyday Banking is responsible for driving the full acquisition marketing strategy for one of the bank's largest consumer businesses. This role leads high-impact, full funnel, national marketing campaigns that connect client needs, business objectives, and innovation to accelerate growth. The ideal candidate brings a strong strategic marketing mindset, exceptional cross-functional leadership, and a passion for creating bold marketing and developing client experiences that are remarkably human and refreshingly simple.

• Marketing Strategies and Plans: Understand market and growth drivers, develop a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.

• Build and protect the brand: Ensure marketing, product messaging, and customer experiences support TD’s brand promise and deliver experiences that are remarkably human and refreshingly simple.

• Deliver and Monitor Results: Deliver initiatives on plan, measure business and customer outcomes, evaluate in-market performance, and use results to optimize ROI and inform future product, experience, and capability priorities.

• Consumer Insights and Trends: Leverage market research and apply client insights to marketing initiatives. Interpret industry environment, demonstrate thought leadership and provide courses of action and best practices to improve our overall client experience.

• Analysis and problem solving: Define the business or customer problem to solve, gather data across teams, translate insights into recommendations, and drive action with strong judgment and strategic clarity.

• Influencing and relationship management: Build trusted relationships with Product, Digital, Analytics, Delivery, Business Units, Legal, Compliance, and Marketing partners to align priorities and deliver effective programs.

• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead cross-functional teams and agency partners through each project, proactively identifying and escalating challenges as needed. Track and manage budget against plan, meeting all financial reporting requirements.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required

• 7+ years relevant experience

• A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting

• Advanced knowledge of multiple marketing principles, channels, and disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets and proven ability to drive business results

• Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners

• Skill in using computer applications including MS Office

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet