Senior Manager, Product Marketing

This role is focused on Semiconductor Advanced Packaging, Heterogeneous Integration, Backend Lithography, and related technologies.

• Develop and execute business and product marketing strategies that drive market penetration, strengthen product positioning, and create sustainable competitive advantages, revenue growth, and market share expansion.
• Evaluate and recommend investment opportunities for new product development initiatives aligned with market trends and customer needs.
• Lead competitive intelligence and market analysis activities for targeted products and product lines, including driving Red Team assessments to identify risks, opportunities, and differentiation strategies.
• Support pricing strategy development to maintain market leadership, improve profitability, and enable successful product introductions through effective marketing tools and programs.
• Partner closely with Engineering, Manufacturing, and Sales teams to define, develop, and launch new products while enhancing existing offerings. Translate market requirements into actionable product and technology roadmaps.
• Maintain a strong understanding of both technical and business environments to help develop and execute strategies that achieve organizational objectives.
• Collaborate with field teams and key stakeholders to maximize customer engagement, strengthen account partnerships, and identify opportunities for business growth and market penetration.
• Manage products throughout the entire product lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning.
• Serve as a subject matter expert on industry trends, emerging technologies, customer requirements, and competitive dynamics within the semiconductor advanced packaging ecosystem.

Functional Knowledge

• Regarded as the technical expert in their particular field
• Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function

Business Expertise

• Anticipates business and regulatory issues; recommends product, process or service improvements

Leadership

• Leads projects with notable risk and complexity; develops the strategy for project execution

Problem Solving

• Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions

Impact

• Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines

Interpersonal Skills

• Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

Technical Skills

• Wafer or Wafer Bonder
• Panel PVD or Panel Etch
• Semiconductor equipment platform for PVD, Etch, Plating or Hybrid Bonding
• OSAT

## Qualifications

### Education:

Bachelor's Degree

### Skills

### Certifications:

### Languages:

### Years of Experience:

10 - 15 Years

### Work Experience:

## Additional Information

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### Shift:

10-Day 8-Hr (United States of America)

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### Travel:

Yes, 20% of the Time

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### Relocation Eligible:

No

### Referral Payment Plan:

None

Salary Range:

$171,500.00 - $236,000.00

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.

For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.