- Location
- Mumbai, MDC2C, India
- Type
- Full-time
- Department
- Management
- Seniority
- Senior
- Experience
- 5+ years
- Education
- Master
- Source
- Workday
Description
Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. • This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? • Primary skill - Customer Insight & Marketing Analytics - P5 • Secondary skill - Social Media Sales & Marketing - P5 • Demonstrated experience in developing successful channel strategies that resulted in significantly accelerated stepchanged growth. • Demonstrated ability to influence Sales team in meeting strategic objectives whilst delivering sustainable in year performance. • Demonstrated ability to influence and lead customer negotiations and offers. • Strong level of independent thinking and problem solving within a very dynamic and challenging marketing environment. • Channels Strategy - P5 • Cross-Channel Planning - P5 • 5+ years experience in Trade Channel Sales management. • University level education Bachelors degree required. MBA or equivalent business school degree is desirable but not required. • Proven understanding of B2B and B2C issues and perspectives with a track record of developing powerful consumer and customer offers based on insights trends and consumer customer needs.
Roles and Responsibilities: • Drive performance delivery of the product portfolio in all open market channels including achievement of volume turnover and target as well as channel product mix improvement and market share objectives in the Open Market channels. • Responsible for the Trade Marketing calendar development and implementation focusing in strengthen companys market presence and profitability across all channels to meet the financial and strategic business objectives. • Responsible for Trade Marketing annual calendar planning and activation focusing in strengthen companys presence and profitability in IWS channel to meet the financial and strategic objectives of Brazilian lubricants business. • Work closely with PU Service and Maintenance managers and Sales Managers in the development deployment and achievement of the annual plans. Ongoing liaison and engagement with the Sales team DSRs Distributors and customers to ensure collective ownership of strategy and activation plans with effective implementation. • Turn deep research based consumer and customer insights into winning strategies marketing programs and effective Customer Value Propositions offers specially for IWS. Oversee offers execution through the Sales team and third party agencies where appropriate. Monitor sales performance by distributor key brands regions channels and make revisions as necessary to achieve planned outcomes. • Determine effective use of ASP investment to grow in IWS in alignment with Sales and always considering ROI. Responsible for monitoring use and implementation of ASP investments related to customers and sales. • Actively participate in SandOP meetings and business discussions analyzing key indicators by brand distributors regions and providing relevant inputs and recommendations to achieve business targets and customer support. • Contribute to the development of Sales business plans with focus in IWS growth and key customers considering all route to market.Any Graduation
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. • This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? • Primary skill - Customer Insight & Marketing Analytics - P5 • Secondary skill - Social Media Sales & Marketing - P5 • Demonstrated experience in developing successful channel strategies that resulted in significantly accelerated stepchanged growth. • Demonstrated ability to influence Sales team in meeting strategic objectives whilst delivering sustainable in year performance. • Demonstrated ability to influence and lead customer negotiations and offers. • Strong level of independent thinking and problem solving within a very dynamic and challenging marketing environment. • Channels Strategy - P5 • Cross-Channel Planning - P5 • 5+ years experience in Trade Channel Sales management. • University level education Bachelors degree required. MBA or equivalent business school degree is desirable but not required. • Proven understanding of B2B and B2C issues and perspectives with a track record of developing powerful consumer and customer offers based on insights trends and consumer customer needs.
Roles and Responsibilities: • Drive performance delivery of the product portfolio in all open market channels including achievement of volume turnover and target as well as channel product mix improvement and market share objectives in the Open Market channels. • Responsible for the Trade Marketing calendar development and implementation focusing in strengthen companys market presence and profitability across all channels to meet the financial and strategic business objectives. • Responsible for Trade Marketing annual calendar planning and activation focusing in strengthen companys presence and profitability in IWS channel to meet the financial and strategic objectives of Brazilian lubricants business. • Work closely with PU Service and Maintenance managers and Sales Managers in the development deployment and achievement of the annual plans. Ongoing liaison and engagement with the Sales team DSRs Distributors and customers to ensure collective ownership of strategy and activation plans with effective implementation. • Turn deep research based consumer and customer insights into winning strategies marketing programs and effective Customer Value Propositions offers specially for IWS. Oversee offers execution through the Sales team and third party agencies where appropriate. Monitor sales performance by distributor key brands regions channels and make revisions as necessary to achieve planned outcomes. • Determine effective use of ASP investment to grow in IWS in alignment with Sales and always considering ROI. Responsible for monitoring use and implementation of ASP investments related to customers and sales. • Actively participate in SandOP meetings and business discussions analyzing key indicators by brand distributors regions and providing relevant inputs and recommendations to achieve business targets and customer support. • Contribute to the development of Sales business plans with focus in IWS growth and key customers considering all route to market.Any Graduation
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
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We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.